Social Media Manager

AnaplanUSA1w ago$91,000 - $130,000

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Job description

About the role

Anaplan is seeking a talented Social Media Manager to play a pivotal role in crafting and executing our social media strategy. This position is crucial for boosting our brand presence, attracting exceptional talent, and engaging with our audience across various social platforms. As an integral part of the corporate communications team, you will focus on enhancing our employer branding while ensuring that our messaging aligns with our overall communication objectives.

Key facts

Location: USA

Engagement: Full-time

Team: Corporate Communications

What you'll do

Formulate and implement a comprehensive social media strategy aimed at promoting our employer brand while also supporting wider social media initiatives across platforms like LinkedIn, YouTube, and Glassdoor. Regularly evaluate and adjust the strategy to meet business objectives.
Manage a detailed social media content calendar, which includes planning, writing, scheduling, and analyzing the performance of content.
Collaborate closely with key stakeholders, especially within the People and Marketing departments, to ensure a cohesive and high-quality social media presence that aligns with the company's goals.
Cultivate relationships with external creative agencies and vendors to produce engaging social media content, ensuring compliance with brand guidelines, budget constraints, and project timelines.
Spearhead and expand our employer brand advocacy program, creating resources that empower employees to share their experiences, thereby attracting new talent.
Monitor, analyze, and report on key performance metrics across all social media platforms, using insights to improve reach, engagement, and growth while ensuring that content remains consistent with company messaging.
Actively engage with our online community by monitoring and responding to comments, messages, and mentions to foster a positive atmosphere and effectively address feedback.
Stay updated on social media trends and best practices to continually enhance our content strategy and engagement efforts.

Requirements

At least 5 years of experience in digital or social marketing, with a strong emphasis on managing social media channels, preferably in a technology-oriented environment.
A background in corporate communications, demonstrating a solid grasp of internal communication practices. Experience in developing and executing employer branding strategies is highly advantageous.
Proven expertise in utilizing AI-driven tools for the creation, management, and analysis of social media content, including automated scheduling and sentiment analysis.
Exceptional writing, editing, and communication abilities, with a keen eye for detail and a knack for crafting compelling narratives.
Proficiency in creating and executing a strategic social media content calendar, with a strong emphasis on maintaining quality control.
Familiarity with social media management and analytics tools, such as Okto and Adobe Analytics, along with the ability to translate data into actionable strategies.
Strong organizational and project management capabilities, skilled at juggling multiple tasks in a fast-paced environment.
A collaborative spirit with the ability to forge effective relationships with internal teams.
A genuine interest in social media trends and a creative mindset for content development.

Nice to have

Experience in video content creation and editing for social media platforms.
Knowledge of SEO principles and how they relate to social media strategy.
Familiarity with graphic design tools such as Canva or Adobe Creative Suite.

Skills & tools

Proficient in social media management platforms and analytics tools.
Strong understanding of content marketing principles and employer branding strategies.
Excellent interpersonal skills for effective collaboration with various teams.

Practical notes

Base Salary Range: $91,000 - $130,000 USD
Anaplan is committed to fostering a diverse and inclusive workplace, where all individuals are respected and valued. We believe that diversity enhances our business and drives success. We encourage candidates from all backgrounds to apply and contribute their unique perspectives. Reasonable accommodations will be provided for individuals with disabilities throughout the application and interview process.