Organic Growth Content Marketer

About the role

Almedia is looking for an experienced Organic Growth Content Marketer to join our team in Berlin. In this role, you will be responsible for driving organic user acquisition across multiple channels, including SEO, GEO, ASO, and CRO. You will develop and execute content strategies, optimize landing pages, and implement technical SEO improvements to increase visibility and conversions. This position requires a hands-on, analytical, and collaborative individual who can operate across various organic growth disciplines and contribute to our ambitious goal of becoming Germany's second bootstrapped unicorn. As part of our fast-growing company, you will have the opportunity to shape our organic growth engine, work with innovative AI-powered workflows, and directly impact our community of over 70 million users.

Key facts

What you'll do

• Write, edit, and publish high-quality, engaging content at scale, including articles, guides, landing page copy, and store listings across SEO, GEO, and ASO platforms. You will ensure all content aligns with search intent, user needs, and conversion goals.
• Execute hands-on optimizations within the organic growth stack, such as on-page SEO improvements, content refreshes, internal linking strategies, and updates to app store listings (ASO). You will take ownership of content updates and technical adjustments to improve rankings and user engagement.
• Develop and refine content based on keyword research, ranking opportunities, and data-driven insights. You will identify new content ideas, optimize existing content, and test different approaches to maximize visibility and conversions.
• Conceptualize and design new landing pages, as well as improve existing ones, focusing on structure, persuasive copy, and calls to action. Your work will be guided by a comprehensive understanding of the full funnel, from initial visit to user signup and first task completion.
• Collaborate with the team to shape strategic decisions about brand presentation and organic visibility. You will contribute to how the company appears across search engines, AI answer platforms, and app stores, ensuring a consistent and compelling narrative.
• Monitor rankings, citations, and funnel data to spot opportunities for growth. You will pitch ideas based on your analysis, then independently build and implement solutions to improve performance.
• Build scalable content workflows by leveraging AI tools and automation. You will work closely with the wider growth team to develop efficient processes that support rapid content production and optimization at scale.
• Stay updated on industry trends, algorithm changes, and new tools to continuously improve our organic growth strategies. You will experiment with new formats and techniques to stay ahead of competitors.
• Work cross-functionally with product, marketing, and data teams to ensure content and SEO efforts align with overall company goals and user needs.
• Track and report on key performance indicators (KPIs), providing insights and recommendations to optimize ongoing campaigns and initiatives.

Requirements

• At least 3 years of professional experience in SEO, content marketing, or organic growth roles, with a portfolio of published work that demonstrates your capabilities.
• Exceptional writing and editing skills in English, with the ability to produce clear, versatile, and compelling content across different formats and platforms.
• A broad understanding of how SEO, GEO, ASO, and CRO work together, with practical experience executing strategies in each area. You should be comfortable managing technical SEO, content optimization, and app store listings.
• Strong analytical skills, with the ability to interpret data from tools like Google Search Console, GA4, and ranking platforms. You use data to inform content decisions and measure performance effectively.
• Proven success in increasing organic traffic and conversions through content and landing page optimization. You think in terms of funnels and user journeys, not just individual pages.
• Experience working with AI tools such as Claude, ChatGPT, or similar, and implementing modern growth workflows. You are comfortable automating repetitive tasks and building scalable processes.
• Familiarity with content management systems like WordPress or headless CMS platforms such as Strapi.
• Ability to work collaboratively in a team environment, giving and receiving feedback constructively. You are reliable and proactive in bringing projects to completion.
• Strong organizational skills, with the ability to manage multiple projects simultaneously and prioritize effectively.
• A growth mindset, eager to learn new techniques and adapt strategies based on performance data and industry developments.

Nice to have

• Experience with SEO tools like Ahrefs, Semrush, or similar platforms.
• Knowledge of app store optimization tools such as AppTweak.
• Familiarity with automation and workflow building tools like Cursor, Lovable, Antigravity, or Railway.
• Experience with analytics platforms beyond Google, such as Hotjar or Mixpanel, to gain deeper insights into user behavior.
• Understanding of technical SEO aspects, including site speed, schema markup, and structured data implementation.
• Previous work in startups or fast-paced environments, demonstrating adaptability and a proactive approach.

Skills & tools

• Content creation, editing, and publishing
• Technical SEO and on-page optimization
• App Store Optimization (ASO)
• Data analysis and performance tracking using GA4, Google Search Console, and ranking tools
• AI-powered content workflows and automation tools
• Funnel and conversion optimization
• CMS platforms such as WordPress or Strapi
• Keyword research and ranking analysis
• Collaboration and project management tools

Practical notes

• This is an on-site role based in Berlin at our modern, fully-stocked office designed for collaboration.
• The salary range for this position is €60,000-70,000 per year, depending on experience and skills.
• Benefits include a transport subsidy, daily breakfasts and lunches, language learning opportunities, Urban Sports Club membership, and equity options for Berlin-based employees.
• We are committed to fostering talent and providing a clear growth path; all skill levels are welcome to apply.
• Almedia is an equal opportunity employer that values diversity and encourages individuals from all backgrounds to join our team.
• The role involves working with a variety of tools and platforms to support scalable organic growth initiatives, with a focus on data-driven decision-making and automation.
• You will be expected to stay current with industry trends, algorithm updates, and new tools to continuously refine our organic growth strategies.
• Collaboration across teams is essential, and you will work closely with product, marketing, and data teams to align efforts and maximize impact.

About the company

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