Senior Manager, Growth Marketing

About the role

In this pivotal position, you will spearhead efforts to enhance client success and drive revenue growth within the Gummicube division, which specializes in app store optimization and mobile growth strategies. Your responsibilities will encompass managing client relationships, formulating data-driven strategies, and mentoring a dedicated team to achieve significant client results. This role is essential for fostering a culture of growth and innovation, ensuring that clients receive exceptional service and value.

Key facts

What you'll do

• Lead the strategic planning process to boost client growth, retention, and revenue through comprehensive data analysis and insights.
• Conduct business reviews and planning sessions where you will present performance metrics and strategic recommendations to clients.
• Mentor and develop a team comprising Growth Managers, Analysts, and Specialists, fostering a collaborative and high-performance environment.
• Identify and capitalize on opportunities to increase client investment by showcasing value and projecting future potential.
• Work closely with Paid Media, Business Development, and Account teams to ensure alignment between client strategies and Gummicube's service offerings.
• Establish and refine operational workflows and best practices to enhance team efficiency and effectiveness.
• Utilize various analytics and attribution platforms to guide strategic decisions and optimize client outcomes.
• Develop comprehensive reports that track client performance and highlight areas for improvement.
• Stay updated on industry trends and competitor activities to inform strategic direction and client recommendations.
• Facilitate training sessions and workshops to enhance team capabilities and knowledge in growth marketing.
• Collaborate with cross-functional teams to integrate marketing efforts with broader business objectives.
• Engage in regular communication with clients to ensure satisfaction and address any concerns proactively.

Requirements

• At least 7 years of experience in growth marketing, performance marketing, user acquisition, or digital marketing.
• A minimum of 2 to 3 years in a leadership role focused on client strategy, account management, and team oversight.
• Proven experience managing annual media budgets of over $1 million or handling equivalent portfolio responsibilities.
• A track record of successfully increasing revenue, client expenditure, or overall portfolio value.
• Ability to effectively present performance data and strategic initiatives to executive-level stakeholders.
• Strong grasp of essential digital marketing metrics, including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Lifetime Value (LTV), retention rates, incrementality, and attribution.
• Hands-on experience in creating and managing campaigns on platforms such as Apple Search Ads, Meta (Facebook/Instagram), or Google App Campaigns.
• Exceptional written and verbal communication skills, with the ability to adapt messaging for diverse audiences.
• Comfortable working in a dynamic, client-focused, and remote work environment.
• High level of accountability, attention to detail, and follow-through on projects and initiatives.

Nice to have

• Familiarity with App Store Optimization (ASO), app store analytics, or mobile conversion optimization techniques.
• Previous experience working with enterprise clients or within agency settings.
• Knowledge of Gummicube's proprietary tools, as well as experience with app store platforms like the App Store and Google Play.
• Ability to analyze complex challenges and develop actionable plans for various stakeholders.
• Experience presenting to C-level executives and linking marketing strategies to overarching business goals.
• Interest in or experience utilizing AI tools for productivity and analytical purposes.

Skills & tools

• Proficient in Apple Search Ads
• Experienced with Meta (Facebook/Instagram) advertising
• Knowledgeable in Google App Campaigns
• Familiar with attribution platforms
• Skilled in analytics tools and data visualization solutions
• Experience with AI-powered tools for marketing and analysis

Practical notes

• This position is fully remote, with the potential for up to 10% travel required.
• The starting salary range for this role is between $130,000 and $145,000 USD annually.
• Compensation includes stock options as part of the overall package.
• Benefits offered include medical, dental, and vision insurance, flexible time off, paid holidays, parental leave, wellness resources, and a stipend for remote work expenses.
• Airship employs AI tools in its recruitment process as a decision-support mechanism; however, all AI-generated recommendations are reviewed by the People Operations team.
• Candidates will only be contacted through email addresses that end with "@airship.com".