Marketing Strategy Consultant, North America

About the role

This role involves advising prominent North American brands on how to achieve their business objectives through effective customer engagement strategies across multiple channels. You will work with Airship's key enterprise clients, collaborating with senior marketing leaders to demonstrate tangible business value and solidify Airship as a strategic growth partner. Success will be measured by the real business impact you help customers achieve.

Key facts

What you'll do

• Understand customer needs and key performance indicators by conducting discovery sessions to identify business challenges and create frameworks linking Airship's capabilities to measurable results.
• Develop comprehensive engagement plans for enterprise clients that span various communication methods, including email, mobile, SMS, and digital wallets.
• Lead business reviews with client account teams, focusing on the financial and strategic benefits delivered by Airship, rather than just usage statistics.
• Identify opportunities for service and product enhancements by becoming a central figure in customer engagement strategies, contributing to strong customer retention.
• Facilitate workshops to help clients define objectives, prioritize initiatives, and improve their digital marketing outcomes.
• Analyze customer data and campaign performance to provide actionable insights and recommendations for optimization.
• Contribute to the development of standardized consulting approaches and AI-driven tools to enhance the quality of strategic advice provided globally.
• Share best practices and insights with fellow consultants to elevate the team's strategic delivery capabilities.
• Utilize AI tools for research, content creation, and performance analysis to deliver strategic guidance more efficiently and effectively.

Requirements

• Possess 4 to 6 years of experience in consulting, a digital agency, or a client-side marketing position such as CRM Manager, Lifecycle Marketing Manager, or CX Strategist.
• Have experience designing customer engagement strategies across at least two communication channels like email, mobile, SMS, web, or digital wallets.
• Demonstrate a proven ability to build strong, trusting relationships with marketing executives at the VP and Director levels.
• Possess strong skills in presenting data-driven narratives and translating technical information into clear business advantages.
• Experience facilitating strategic planning sessions or workshops for enterprise clients.
• Fluency in English is required.

Nice to have

• Specialized knowledge in email marketing strategy, deliverability, and performance measurement.
• Familiarity with major Marketing Cloud platforms (e.g., Adobe, Oracle, Salesforce) or CRM systems (e.g., Salesforce, Microsoft Dynamics).
• Proficiency in Spanish, both spoken and written, is highly desirable.
• Practical experience using AI tools to improve productivity in research, reporting, and content development.
• Marketing expertise within industries that Airship serves, such as airlines, retail, media, or finance.

Skills & tools

• AI tools for research and content development
• Marketing Cloud platforms (Adobe, Oracle, Salesforce)
• CRM systems (Salesforce, Microsoft Dynamics)

Practical notes

• This position is fully remote and may require up to 20% travel for business needs.
• Starting salary range is $85,000 - $100,000 USD annually.
• Compensation includes stock options.
• Benefits include medical, dental, and vision insurance, flexible time off, paid holidays, parental leave, volunteer time off, wellness resources, life and disability insurance, a remote work stipend, and professional development opportunities.
• Airship uses AI tools in recruitment as decision-support only; all AI-generated recommendations are reviewed by the People Operations team.
• Airship will only contact candidates from email addresses ending in "@airship.com".

About the company

Airship is a category of lighter-than-air aircraft capable of powered, controlled navigation. These vehicles achieve lift through buoyancy provided by a lifting gas less dense than the surrounding atmosphere. Early dirigibles relied on hydrogen for its high lifting capacity and availability. The inherent flammability of hydrogen led to several fatal accidents that rendered hydrogen airships obsolete. Helium emerged as the safer alternative because it is non-flammable. Significant helium reserves were first discovered in the United States, limiting early helium airship operations largely to North America. Most airships built since the 1960s have used helium, though some employ hot air. The main structure of an airship is the envelope, which serves as the gasbag or contains gas-filled cells. Engines, crew accommodations, and payload are housed in a gondola suspended beneath the envelope. Airships are classified into three main types. Non-rigid airships, commonly called blimps, maintain their shape solely through internal gas pressure. Semi-rigid airships use internal pressure supplemented by a supporting structure such as a fixed keel. Rigid airships possess an outer structural framework that maintains the shape and carries all structural loads while containing lifting gas in internal cells. Rigid airships were pioneered by Count Ferdinand von Zeppelin and are often called zeppelins. Airships were the first aircraft to achieve controlled, powered flight. Their use declined after the 1940s as airplanes surpassed their capabilities. A series of high-profile accidents accelerated this decline. Since the 1960s, helium airships have served roles where extended hovering outweighs the need for speed. Common applications include advertising, tourism, camera platforms, geological surveys, and aerial observation.