Sr Social Measurement Lead

About the role

You will define the end-to-end measurement strategy for Airbnb's social presence and ensure that platform data directly informs high-impact strategic choices. This role owns the design, implementation, and governance of the global social measurement framework that aligns campaigns and regional teams. You will translate complex data sets into clear, actionable narratives that drive creative optimization and commercial outcomes. You will establish standards for evaluating social impact that are consistent, auditable, and scalable across markets. The position requires you to run structured experiments that map content variables and performance drivers across social environments. You will act as the central measurement authority, enabling data-backed decisions that connect social activity to broader marketing objectives. You will ensure that insights are not only accurate but also timely and accessible to stakeholders at every level of the organization.

Key facts

What you'll do

• Design and own the global measurement blueprint that unifies platforms, campaigns, and regional requirements into a single coherent system.
• Standardize frameworks, key performance indicators, and success criteria so that social performance can be consistently understood and compared.
• Translate raw analytics into clear narratives that guide creative decisions and daily execution for global marketing teams.
• Connect social performance to broader marketing objectives and company priorities to make impact visible at every organizational level.
• Run structured tests across social environments to map content variables and identify formats that drive meaningful engagement.
• Apply AI methods to automate reporting, validate findings, and merge platform metrics with external signals for faster insight generation.
• Own the selection and integration of social analytics tools, including native dashboards and vendor platforms used across markets.
• Build and maintain dashboards and documentation that keep stakeholders aligned and enable consistent interpretation of results.
• Guide partners on content and timing using data, then coordinate execution across teams to maximize impact and efficiency.
• Champion experimentation by coordinating with data teams to test hypotheses and refine measurement approaches over time.
• Ensure that measurement practices evolve alongside platforms and business needs through continuous learning and adaptation.
• Collaborate with social strategy, social creative, communications, and regional marketers to ensure alignment on goals and outcomes.
• Establish governance for measurement integrity, data quality, and methodological rigor across all social channels.
• Define and track incremental impact to isolate the true contribution of social efforts to business results.

Requirements

• Must have experience defining social measurement frameworks for a global brand across multiple platforms and markets.
• Must demonstrate a strong grasp of social platform analytics, campaign structures, and the ability to turn data into reliable insights for decision makers.
• Must show proven skill in using social analytics tools and data systems essential for measurement, analysis, and reporting.
• Must have a history of translating complex data sets into clear narratives that influence strategic and operational decisions.
• Must understand how content performance on social platforms connects to business goals and commercial outcomes.
• Must be comfortable working with large and complex data sets while maintaining a high standard for accuracy and clarity.
• Must be able to work cross-functionally with marketing, data, and product teams to align measurement with business priorities.
• Must be comfortable operating in a fast-paced, dynamic environment where priorities evolve and agility is required.

Nice to have

• Experience working with creator and influencer programs within a commercial context, including managing programs and understanding their contribution to business outcomes.

Practical notes

• Please ensure all information aligns with current opportunities before proceeding.
• This is a full-time position based in the San Francisco office.
• The compensation range provided reflects the total expected annual package for this role.