[Product] Senior Product Manager

About the role

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. You will own the end-to-end product lifecycle for our Korea market localization initiatives, from discovery and strategy through execution, measurement, and optimization. This role requires you to define product strategy and drive execution for experiences tailored specifically to Korean travelers, ensuring that localization efforts directly impact business outcomes. You will act as the primary voice for Korean traveler needs within the organization, translating complex data and market insights into clear product narratives that align with broader company goals. Working with dedicated engineering resources that you help prioritize, you will move fast, learn from failure, and continuously iterate to deliver high-quality solutions. This is an Individual Contributor role that offers high visibility across the organization, with direct influence on Agoda's strategy for one of its key markets. You will partner closely with senior cross-functional stakeholders to identify opportunities and build impactful products that enhance the traveler journey.

Key facts

What you'll do

Develop a deep understanding of the online travel ecosystem, market dynamics, competitive landscape, and user needs in the Korea market.

Define, build, launch, and optimize products and features through testing, experimentation, and rapid iteration to meet evolving traveler expectations.

Drive localization initiatives that improve the experience for Korean travelers across the entire product journey, from search to post-stay engagement.

Partner closely with Engineering, Marketing, Legal, Design, Analytics, and other cross-functional teams to deliver high-impact solutions that align with business objectives.

Translate market insights, customer needs, and business priorities into clear product strategies and roadmaps that guide long-term execution.

Use data and quantitative analysis to identify opportunities, prioritize effectively, and measure product performance against established KPIs.

Collaborate across regions, product areas, and functions to solve complex problems and drive meaningful business impact for Agoda's global operations.

Assess user behavior through rigorous analysis, proposing hypotheses and experiments that validate assumptions and refine product features.

Champion best practices in product management, ensuring that documentation, stakeholder communication, and decision-making processes are clear and efficient.

Continuously monitor industry trends and competitor activities in the Korea travel market to identify new opportunities for differentiation and growth.

Requirements

Bachelor's degree in a technical or quantitative field such as Computer Science, Statistics, Engineering, Mathematics, or a related discipline.

Proven ability to use analytics and quantitative methods to inform strategy, prioritization, and decision-making in a fast-paced environment.

Strong data skills, with the ability to independently analyze performance and generate actionable insights that drive product improvements.

Excellent communication skills in English, with the ability to communicate complex ideas clearly and influence a wide range of stakeholders across regions.

Excellent communication skills in Korean, with the ability to communicate complex ideas clearly and influence a wide range of stakeholders within the local market.

Proven experience in Korea market localization, with a deep understanding of Korean consumers, market nuances, and cultural preferences.

Strong ownership mindset, with the discipline to manage multiple priorities, meet deadlines, and take responsibility for end-to-end product outcomes.

Ability to work effectively in a cross-functional environment, collaborating with teams that operate under high uncertainty and evolving requirements.

Nice to have

Experience with travel, hospitality, or online marketplace products.

Experience working with Agile/Scrum methodologies and product delivery in a fast-paced tech environment.

Practical notes

This role is based in Bangkok (One Bangkok Office) or Seoul office.

Engagement is Full-time.

Candidates must be eligible to work in Thailand or South Korea without requiring sponsorship.

Travel requirements may apply depending on business needs.

Candidates should expect potential relocation support to be discussed during the hiring process if applicable.