Manager/Senior Manager, Growth Marketing - New verticals

About the role

Agoda is embarking on an exciting journey to introduce a new B2C product that aims to the way travelers manage their expenses transparently and efficiently. We are in search of a dynamic growth marketing leader who can spearhead this initiative from its inception to widespread market acceptance. This role is in shaping the future of travel spending, and we invite innovative thinkers to join our team. The successful candidate will own the end-to-end growth strategy for this new vertical, translating business objectives into actionable marketing plans that drive user acquisition and retention. You will architect and execute experiments designed to optimize the entire customer lifecycle, ensuring that marketing efforts deliver measurable business impact. This position requires a leader who can synthesize complex data into clear narratives that guide strategic decision-making across the organization. You will be responsible for building a high-performing marketing engine from the ground up, establishing the foundational processes and frameworks that will fuel sustainable growth. Collaboration will be central to your success as you work alongside diverse teams to integrate marketing deeply into the product development lifecycle. Ultimately, you will be the growth architect responsible for validating market fit and scaling this new offering to capture significant market share.

Key facts

What you'll do

• Analyze market dynamics and customer behavior to define high-impact growth opportunities for the new vertical.
• Design and manage the end-to-end user journey, mapping touchpoints to maximize conversion at each stage of the funnel.
• Develop data-driven hypotheses and execute A/B tests to refine messaging, creative assets, and user experience.
• Construct and maintain core performance dashboards, providing real-time insights into acquisition efficiency and user engagement.
• Establish partnerships with external channels and affiliates to expand reach and optimize cost-effective user acquisition strategies.
• Translate complex analytical findings into actionable recommendations for cross-functional teams, including product and engineering.
• Build and nurture a high-performing team of analysts and marketers, setting clear goals, providing mentorship, and fostering a culture of excellence.
• Conduct competitive analysis to identify industry benchmarks and uncover gaps where our product can differentiate itself in the market.
• Implement robust reporting frameworks that track key metrics such as CAC, LTV, and payback periods to inform budget allocation.
• Collaborate with legal and compliance stakeholders to ensure all marketing materials meet regulatory requirements and industry standards.
• Leverage technical tools such as SQL and BI platforms to extract insights from raw data and drive informed decision-making.
• Own the development of marketing calendars and content strategies aligned with product launch timelines and business goals.
• Monitor industry trends and emerging technologies to continuously innovate and improve marketing performance.
• Present progress updates to senior leadership, highlighting achievements, challenges, and strategic pivots based on data.
• Define and optimize onboarding flows to improve activation rates and ensure new users experience immediate value from the product.
• Coordinate with fintech partners to ensure seamless integration of financial features within marketing campaigns and user journeys.

Requirements

• A minimum of 8 years of professional experience, with at least 3 years dedicated to hands-on growth or direct marketing roles for digital or app-based products.
• Strong analytical skills with the ability to interpret performance metrics such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), activation rates, retention statistics, and payback periods.
• Technical proficiency in querying and analyzing data using SQL or self-service Business Intelligence (BI) tools.
• An entrepreneurial mindset, capable of establishing processes from the ground up and thriving in uncertain environments.
• Excellent communication abilities, demonstrated through successful collaborations with various departments and stakeholders.
• Proven ability to think strategically while also being detail-oriented in execution.
• Demonstrated experience managing and scaling performance marketing campaigns in a fast-paced digital environment.
• A history of working with data visualization tools to communicate insights and drive stakeholder alignment.

Nice to have

• Experience in the fintech sector or financial services, particularly with products like travel cards or multicurrency wallets.
• Background in managing direct, performance, or affiliate marketing campaigns for financial products.
• A track record of successfully launching or scaling new products or significant features within a competitive market.

Practical notes

This position is located in Bangkok, Thailand, and we offer a comprehensive relocation package for candidates coming from abroad. We encourage interested applicants to familiarize themselves with Agoda's official hiring process as outlined on our careers website prior to submitting their applications. Please note that we do not accept unsolicited submissions from recruitment agencies. Join us at Agoda and be part of a team that is redefining travel spending for consumers worldwide.