Associate Manager, Customer Marketing

About the role

Agoda is seeking analytical professionals to join our Performance Marketing team in a capacity focused on strategic execution and data-led decision making. In this role, you will own the planning and optimization of data-heavy marketing programs across global channels to drive growth and improve customer lifetime value. You will act as the analytical backbone for our performance initiatives, ensuring that every campaign is grounded in rigorous quantitative assessment. The position requires comfort with complex datasets and the ability to translate raw numbers into clear, actionable strategies for senior stakeholders. You will work within a fast-paced, international environment where agility and precision are essential. Success in this role will be measured by your capacity to design, test, and refine marketing efforts that deliver scalable and sustainable results. You will be expected to challenge assumptions with evidence and to build robust frameworks that support long-term business objectives.

Key facts

What you'll do

• Design and execute a structured portfolio of experiments involving ad structures, campaign bidding mechanisms, and pricing strategies on platforms including Google, Bing, TripAdvisor, and Trivago.
• Construct and maintain predictive models that evaluate the incremental impact of large-scale campaigns and assess demand elasticity across different market segments.
• Architect and govern a suite of performance dashboards that track a defined set of KPIs and growth metrics, ensuring data integrity and relevance.
• Synthesize complex analytical findings into data-driven recommendations and concise insights tailored for internal stakeholders and decision-makers.
• Partner closely with product teams to define, implement, and iterate on roadmaps based on analytical findings and observed market behaviors.
• Establish testing frameworks that isolate key variables, enabling clear attribution and a deeper understanding of customer journey touchpoints.
• Monitor competitive landscapes and market trends, translating these observations into adjustments for campaign structure and audience targeting.
• Optimize budget allocation by analyzing channel performance, identifying high-return opportunities, and managing low-efficiency segments.
• Document methodologies, assumptions, and outcomes to create a reusable knowledge base for future analyses and campaigns.
• Lead cross-functional discussions to align on goals, resolve discrepancies in data interpretation, and ensure consensus on strategic direction.
• Evaluate the performance of creative assets and messaging variants, providing feedback grounded in statistical evidence and user behavior patterns.
• Act as a domain expert within the Performance Marketing team, setting standards for analysis quality, reporting cadence, and operational rigor.

Requirements

• Hold a Bachelor's degree or higher in a quantitative field such as computer science, mathematics, engineering, science, or business from a top-tier university.
• Bring a minimum of 4 years of professional experience in data analysis within consulting, investment banking, private equity, or a strategy role at a high-growth tech firm.
• Demonstrate proficiency in data analysis tools and database languages including SQL, SAS, R, SPSS, Python, or VBA for manipulating and processing large datasets.
• Show experience with data visualization software such as Tableau or Power BI to build clear, intuitive, and interactive dashboards.
• Exhibit professional fluency in English, both written and verbal, to communicate effectively with global stakeholders.
• Prove the ability to work independently, manage intricate details, and make objective decisions based on data rather than intuition.
• Display strong ownership for delivering accurate results under tight deadlines while maintaining a high standard of quality.
• Understand the importance of data privacy and compliance considerations in the handling of customer information.

Nice to have

• Possess a background in e-commerce or digital marketing, with an understanding of conversion funnels and customer acquisition mechanics.
• Have practical knowledge of A/B testing methodologies, including hypothesis formulation, sample size determination, and testing metrics interpretation.
• Bring experience in negotiation and formal presentation, with a track record of influencing decisions through structured arguments and clear storytelling.

Skills & tools

• SQL, Python, R, SAS, SPSS, VBA
• Tableau, Power BI
• Data modeling, statistical analysis, A/B testing
• Business intelligence and data visualization

Practical notes

Please review the Agoda hiring process guidelines on our careers website prior to your interview. Agoda is an equal opportunity employer that evaluates candidates based on merit and qualifications. We do not accept unsolicited agency submissions.