Associate Manager, Marketing Strategy

About the role

You will join the Performance Marketing team to architect and execute large-scale growth initiatives powered by rigorous data analysis. In this capacity, you will own the development of customer lifetime value strategies across a diverse portfolio of digital marketing channels. The role requires close collaboration with a global cohort of analysts and strategists to test hypotheses and refine marketing frameworks. You will be responsible for optimizing marketing performance and ensuring that strategic initiatives are grounded in empirical evidence. This position demands a high level of ownership over complex marketing datasets and the translation of findings into actionable recommendations. You will play a key role in bridging the gap between raw marketing data and strategic business decisions. The successful candidate will drive efficiency and effectiveness within the marketing funnel through disciplined experimentation. Your work will directly influence the scalability and profitability of customer acquisition and retention efforts.

Key facts

What you'll do

• Orchestrate and supervise search engine marketing initiatives on platforms such as Google, Bing, Baidu, and Naver, focusing on iterative testing of bidding strategies and architectural refinements to ad groups.
• Deploy and refine display advertising campaigns across major social media ecosystems, including Facebook, Twitter, and Instagram, to enhance audience targeting and message resonance.
• Engineer sophisticated data processing workflows to construct advanced optimization models, translating disparate inputs into coherent strategic frameworks.
• Design and maintain comprehensive performance dashboards that deliver clear, actionable insights to account management teams, facilitating data-driven decision-making.
• Conduct in-depth diagnostic analyses to isolate performance variances, identifying root causes and proposing corrective measures to improve campaign efficiency.
• Synthesize high-volume marketing datasets to uncover emergent trends, translating complex statistical findings into narratives accessible to non-technical stakeholders.
• Partner with cross-functional stakeholders to define success metrics and establish measurement frameworks that align marketing activities with overarching business objectives.
• Leverage automation techniques to streamline repetitive analytical tasks, thereby increasing the accuracy and speed of reporting cycles.
• Evaluate the incremental impact of specific marketing interventions, utilizing controlled methodologies to assess true performance uplift.
• Mentor junior analysts on best practices for data hygiene, visualization standards, and analytical rigor within the marketing function.
• Collaborate with finance and product teams to allocate budgets dynamically, ensuring optimal resource distribution based on empirical performance signals.
• Champion a culture of experimentation by designing tests that measure the marginal returns of various marketing tactics and channels.
• Maintain strict data governance protocols to ensure the integrity, security, and privacy of all marketing-related information assets.
• Communicate strategic recommendations to senior leadership, articulating the business implications of analytical findings with clarity and precision.

Requirements

• Hold a Bachelor degree or higher in a quantitative discipline, such as computer science, mathematics, engineering, or science, earned from a top-tier university.
• Possess a minimum of 4 years of professional experience within investment banking, management consulting, private equity, or strategy and business operations at a high-growth global technology firm.
• Demonstrate exceptional proficiency in Excel, coupled with strong numerical reasoning abilities essential for handling complex quantitative problems.
• Exhibit fluency in English, both written and verbal, to ensure effective communication across global teams and stakeholders.
• Have hands-on experience with data analysis tools or database languages, including but not limited to Python, R, SAS, SPSS, SQL, or VBA.
• Show intellectual curiosity and a demonstrable drive for problem-solving, with a track record of navigating ambiguous challenges.
• Adhere to the Agoda hiring process guidelines published at careersatagoda.com/interview prior to any interview stage.
• Operate in alignment with Agoda's commitment to equal opportunity, where candidates are evaluated strictly on merit and qualifications.

Nice to have

• Bring prior experience in digital marketing to the role, enhancing the speed of contribution within the performance marketing domain.
• Maintain a background in academic research, which may provide methodological rigor to experimental design and data interpretation.

Practical notes

• Please review the Agoda hiring process guidelines at careersatagoda.com/interview prior to your interview.
• Agoda is an equal opportunity employer and evaluates candidates based on merit and qualifications.
• Unsolicited third-party or agency submissions are not accepted.