Event & Field Marketing Manager

About the role

Adonis is seeking a meticulous and driven professional to lead and grow their event marketing initiatives. In this position, you will assume complete responsibility for field marketing programs, handling every aspect with careful attention while establishing repeatable systems that generate quantifiable pipeline results. This role offers the opportunity to shape how the company engages with prospects and customers through live experiences and strategic activations.

Key facts

What you'll do

• Oversee the complete lifecycle of industry trade shows from initial planning through post-event analysis, ensuring seamless execution at every stage.
• Organize and execute executive roundtable discussions that bring together senior decision-makers for meaningful conversations about industry challenges and solutions.
• Manage partner activation events that strengthen relationships with strategic allies and create co-marketing opportunities.
• Plan and facilitate customer advisory board meetings that gather valuable feedback while deepening relationships with key accounts.
• Handle all logistical components including vendor negotiations, contract management, shipping coordination, speaker preparation, and crafting memorable attendee experiences.
• Build and maintain a comprehensive internal framework for event planning that includes standardized processes, budget tracking templates, and systematic post-event evaluation methods.
• Partner closely with Sales, Product Marketing, Revenue Operations, and executive leadership to ensure all event activities directly support revenue objectives and company priorities.
• Establish clear success metrics for each program and implement processes that guarantee effective lead capture and timely follow-up by appropriate team members.
• Identify potential obstacles before they become problems and navigate complex projects independently with minimal oversight required.
• Create detailed event playbooks that document best practices and enable consistent execution across multiple programs.
• Develop comprehensive reporting frameworks that demonstrate event ROI and pipeline contribution to stakeholders.
• Manage event budgets effectively, tracking expenditures and optimizing spend to maximize impact within allocated resources.

Requirements

• Minimum of three years of hands-on experience managing complete event and field marketing programs from conception through completion within B2B SaaS environments or rapidly scaling organizations.
• Demonstrated capability to operate independently and coordinate workflows that span multiple departments and stakeholders.
• Working knowledge of customer relationship management and marketing automation platforms, particularly Salesforce and HubSpot.
• Strong analytical mindset with the ability to measure event performance, calculate return on investment, and attribute pipeline generation to specific programs.
• Outstanding written and verbal communication abilities that enable you to build consensus and drive alignment across internal teams and external partners.
• Exceptional operational discipline with meticulous attention to even the smallest details that contribute to successful event execution.
• Comfort working in a fast-paced environment where priorities may shift and adaptability is essential.
• Experience managing vendor relationships and negotiating contracts to secure favorable terms.
• Ability to travel as needed to support event execution at various locations.
• Track record of meeting deadlines and delivering results under pressure.

Nice to have

• Familiarity with healthcare industry conferences and events such as HIMSS, HFMA, and Becker's Healthcare gatherings.
• Professional background in Healthcare SaaS, Revenue Cycle Management solutions, Electronic Health Record ecosystems, or direct experience working with hospital systems and health networks.
• Demonstrated skill in designing and executing high-touch executive programming including VIP dinner experiences and customer advisory board sessions.
• Practical experience implementing Account-Based Marketing strategies in close collaboration with sales teams to target specific high-value accounts.
• Previous success building event playbooks and measurement frameworks from the ground up in organizations without established processes.
• Understanding of the unique compliance and regulatory considerations that apply to healthcare marketing activities.

Skills & tools

• Salesforce CRM administration and reporting
• HubSpot marketing automation platform
• Project management methodologies and tools
• Pipeline reporting and analytics
• Budget development and management
• Event logistics coordination
• Vendor management
• Cross-functional collaboration
• Data analysis and ROI measurement

Practical notes

• Comprehensive benefits package includes employer-paid medical insurance, dental coverage, and vision care with no employee premium contributions required.
• Health Savings Account with employer contributions to help cover qualified medical expenses.
• Parental leave policy supporting new parents during important family transitions.
• Commuter benefits to offset transportation costs for hybrid work arrangements.
• Generous paid time off policy encouraging work-life balance and personal renewal.
• Office situated at 3 World Trade Center in Manhattan, providing a prestigious and accessible work environment.
• Daily catered lunches and snacks available at the office to fuel productivity and foster team connection.
• Adonis maintains commitment to equal opportunity employment and welcomes candidates from all backgrounds.
• Company complies fully with the Americans with Disabilities Act and provides reasonable accommodations for qualified individuals.
• This hybrid role balances in-office collaboration with flexibility for remote work on designated days.

About the company

In Greek mythology, Adonis was the mortal lover of the goddesses Aphrodite and Persephone. He was considered to be the ideal of male beauty in classical antiquity.