Senior Marketing Manager

About the role

Adistec is seeking a dynamic and experienced Senior Marketing Manager to join our team in Miami, Florida. This role is pivotal in driving our marketing strategies and enhancing our brand presence in the technology distribution sector. The ideal candidate will possess a strong background in digital marketing, brand management, and team leadership, ensuring that our marketing initiatives align with our business objectives. You will be responsible for developing innovative marketing campaigns that resonate with our target audience while managing a talented team of marketing professionals.

Key facts

What you'll do

• Develop and execute comprehensive marketing strategies that align with Adistec's business goals and objectives, focusing on both short-term and long-term initiatives.
• Lead and mentor a team of marketing professionals, fostering a collaborative environment that encourages creativity and innovation.
• Oversee the planning and execution of marketing campaigns across various channels, including digital, social media, email, and events, ensuring consistency in messaging and branding.
• Analyze market trends and customer insights to identify opportunities for growth and improvement in our marketing strategies.
• Collaborate with cross-functional teams, including sales, product management, and customer support, to ensure alignment and maximize the impact of marketing efforts.
• Manage the marketing budget effectively, ensuring that resources are allocated efficiently to achieve the best possible return on investment.
• Monitor and report on the performance of marketing campaigns, using data analytics to measure success and inform future strategies.
• Establish and maintain relationships with external partners, agencies, and vendors to enhance marketing initiatives and expand reach.
• Drive brand awareness and engagement through innovative content creation, including blogs, whitepapers, and case studies that highlight our solutions and success stories.
• Organize and participate in industry events, trade shows, and webinars to promote Adistec's offerings and establish thought leadership in the market.
• Stay updated on industry trends, competitive landscape, and emerging technologies to ensure Adistec remains at the forefront of marketing best practices.
• Foster a culture of continuous improvement by regularly seeking feedback from team members and stakeholders to enhance marketing processes and outcomes.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is a plus.
• A minimum of 5 years of experience in marketing, with at least 2 years in a managerial role, preferably within the technology or distribution sectors.
• Proven track record of developing and executing successful marketing strategies that drive business growth and enhance brand visibility.
• Strong leadership skills with the ability to inspire and motivate a team to achieve high performance.
• Excellent communication skills, both written and verbal, with a keen eye for detail and a passion for storytelling.
• Proficiency in digital marketing tools and platforms, including SEO, PPC, social media, and email marketing.
• Experience with marketing analytics tools to measure campaign performance and derive actionable insights.
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Ability to work collaboratively in a fast-paced, dynamic environment and adapt to changing priorities.

Nice to have

• Experience in the technology distribution industry or a related field.
• Familiarity with marketing automation tools and CRM systems.
• Knowledge of graphic design or experience working with design teams to create marketing materials.
• Bilingual proficiency in English and Spanish is a plus, given the diverse market landscape.

Skills & tools

• Digital Marketing Strategy
• Brand Management
• Team Leadership and Development
• Market Research and Analysis
• Content Creation and Management
• Budget Management
• Data Analytics and Reporting
• CRM and Marketing Automation Tools

Practical notes

• This position is based in Miami, Florida, and may require occasional travel for events and meetings.
• Adistec is committed to fostering a diverse and inclusive workplace; we encourage applicants from all backgrounds to apply.
• Interested candidates can apply through our career portal at [Adistec Careers](https://adistec.bamboohr.com/careers/713).

META

Company: Adistec

Title: Senior Marketing Manager

Listed

location: Miami, Florida

Job type: Full-time