Digital Marketing Head

About the role

Bamboohr is seeking a dynamic and experienced Digital Marketing Head to lead our marketing initiatives in Egypt. This role is pivotal in shaping our digital strategy and enhancing our brand presence in the pharmaceutical sector. The ideal candidate will possess a strong background in digital marketing, a passion for innovation, and the ability to drive results through data-driven decision-making. You will be responsible for developing and executing comprehensive marketing campaigns that align with our business objectives and resonate with our target audience.

Key facts

What you'll do

• Develop and implement a robust digital marketing strategy that aligns with Bamboohr's overall business goals and objectives.
• Lead a team of marketing professionals, providing guidance and mentorship to ensure the successful execution of campaigns.
• Oversee the creation and management of engaging content across various digital platforms, including social media, email marketing, and the company website.
• Analyze market trends and customer insights to inform marketing strategies and improve campaign effectiveness.
• Collaborate with cross-functional teams, including sales and product development, to ensure cohesive messaging and branding.
• Manage digital advertising budgets, optimizing spend across channels to maximize ROI and reach.
• Monitor and report on the performance of digital marketing campaigns, using analytics tools to track key performance indicators (KPIs).
• Stay updated on industry trends, emerging technologies, and best practices in digital marketing to keep Bamboohr at the forefront of the market.
• Develop and maintain relationships with external partners, agencies, and vendors to enhance marketing efforts.
• Conduct regular competitor analysis to identify opportunities for differentiation and growth in the digital space.
• Lead initiatives to improve the user experience on digital platforms, ensuring that all customer touchpoints are optimized for engagement and conversion.
• Foster a culture of innovation within the marketing team, encouraging experimentation and creative problem-solving.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; a master's degree is a plus.
• A minimum of 5 years of experience in digital marketing, preferably within the pharmaceutical or healthcare industry.
• Proven track record of developing and executing successful digital marketing campaigns that drive business results.
• Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
• Excellent analytical skills, with the ability to interpret data and make data-driven decisions.
• Exceptional leadership and team management skills, with experience in mentoring and developing talent.
• Strong communication skills, both written and verbal, with the ability to convey complex ideas clearly and persuasively.
• Proficiency in digital marketing tools and platforms, including Google Analytics, social media management tools, and email marketing software.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Nice to have

• Experience in the pharmaceutical or healthcare industry is highly desirable.
• Familiarity with marketing automation tools and CRM systems.
• Knowledge of regulatory requirements and compliance issues related to pharmaceutical marketing.
• Experience with UX/UI design principles and website optimization.
• Multilingual capabilities, particularly in Arabic and English, are a plus.

Skills & tools

• Digital Marketing Strategy
• Content Creation and Management
• SEO and SEM
• Social Media Marketing
• Email Marketing
• Data Analysis and Reporting
• Budget Management
• Team Leadership
• Customer Relationship Management (CRM)
• Marketing Automation Tools

Practical notes

• This position is based in Egypt and may require occasional travel within the region.
• The salary for this role is competitive and commensurate with experience.
• Bamboohr is committed to fostering an inclusive workplace and encourages applications from diverse backgrounds.
• Interested candidates can apply through the following link: https://acino.bamboohr.com/careers/730.
• For any inquiries regarding the application process or the role, please contact the HR department at Bamboohr.

Join Bamboohr and be part of a team that is dedicated to improving healthcare outcomes through innovative marketing strategies. We look forward to your application!