Open Application - Growth in FL!

About the role

5W is growing fast in Florida - and we want you to grow with us! You will own the strategy and execution of integrated communications for a dynamic portfolio of clients across the state. You will translate complex narratives into compelling stories that drive measurable business outcomes. This role gives you direct influence over pitch development, media placement, and client perception in a high-growth market. You will collaborate closely with cross-functional teams to ensure every campaign aligns with business objectives and brand integrity. You will mentor junior staff and elevate the standard of creative and strategic work within the department. Your work will directly shape the visibility and reputation of clients in a competitive landscape. You will continuously analyze performance and iterate to optimize results in real time.

Key facts

What you'll do

• Lead the development of innovative communication strategies that position clients as industry leaders.
• Conceptualize and execute multi-channel campaigns that amplify reach and deepen audience engagement across digital and traditional platforms.
• Translate ambiguous business challenges into clear, persuasive narratives that resonate with target audiences and stakeholders.
• Build and maintain strong relationships with clients through consistent insight, proactive counsel, and reliable follow-through.
• Conduct research and synthesize data to inform strategic decisions and uncover new opportunities for growth and differentiation.
• Present creative concepts and strategic recommendations to clients with clarity, confidence, and persuasive storytelling.
• Manage multiple projects simultaneously, prioritizing workflows to meet deadlines without compromising quality or creativity.
• Mentor emerging talent, fostering a collaborative environment where ideas are tested, refined, and elevated.
• Track industry trends and competitive movements to ensure campaigns remain fresh, relevant, and impactful.
• Partner with production and design teams to ensure all deliverables align with brand standards and campaign objectives.
• Identify new business opportunities and contribute to proposals that expand the agency's footprint in Florida.
• Evaluate campaign performance using key metrics and adjust tactics to maximize return on investment.
• Foster a culture of curiosity, accountability, and continuous improvement within your team.
• Serve as a strategic partner to clients, acting as both advisor and executor in their communications journey.
• Drive thought leadership initiatives that enhance the firm's reputation as an innovator in the space.

Requirements

• Bachelor's degree in Communications, Marketing, Public Relations, or a related field or equivalent practical experience.
• Demonstrated experience in public relations, integrated communications, or a related field with a proven track record of campaign execution.
• Exceptional written and verbal communication skills with the ability to adapt tone and message for diverse audiences.
• Strong strategic thinking and problem-solving abilities with a data-informed approach to decision-making.
• Experience managing multiple projects and deadlines in a fast-paced agency environment.
• Proficiency with presentation, productivity, and collaboration tools used in a professional services setting.
• Willingness to mentor and develop junior team members through feedback and coaching.
• Commitment to maintaining the highest standards of creativity, accuracy, and professionalism in all deliverables.
• Ability to thrive in a collaborative, team-based environment while taking ownership of individual responsibilities.
• Readiness to travel within Florida for client meetings, events, and campaign activities as needed.
• Flexibility to adapt to shifting priorities and evolving client needs in a growth-focused setting.
• Passion for staying current with media trends, emerging platforms, and best practices in communications.
• Alignment with 5W's values of integrity, collaboration, innovation, and excellence in every assignment.
• Demonstrated ability to work effectively with remote and hybrid teams across different time zones when required.

Practical notes

• Hours: Standard business hours with flexibility for peak campaign periods.
• Travel: Readiness to travel within Florida for client meetings, events, and campaign activities as needed.
• Visa: Open to sponsorship where applicable.
• Deadlines: Applications accepted until roles are filled.