Account Executive, Tech

About the role

We are seeking a motivated and detail-oriented Account Executive to join the Tech division at 5wpr. The ideal candidate will have proven experience working with technology-focused clients within an agency environment, demonstrating exceptional skills in media pitching, account management, and strategic communications. This role offers an exciting opportunity to work on diverse client accounts, develop innovative media strategies, and grow professionally in a fast-paced, dynamic setting that values initiative, entrepreneurial spirit, and a commitment to surpassing client expectations. The successful candidate will be responsible for managing daily client interactions, producing high-quality media materials, and building strong relationships with media contacts to secure coverage and enhance clients' visibility in the marketplace.

Key facts

What you'll do

• Oversee the daily operations of client accounts within the Tech division, ensuring all deliverables meet quality standards and deadlines.
• Take responsibility for producing and designing a variety of media materials, including press kits, press releases, media alerts, fact sheets, bios, and case studies, tailored to client needs and media requirements.
• Cultivate and maintain relationships with key media contacts, journalists, bloggers, and industry influencers to secure media placements and speaking opportunities for clients.
• Develop and implement strategic communication plans that align with clients' overall public relations and marketing goals, outlining media opportunities, tactics, and timelines.
• Collaborate with clients and internal teams to formulate and execute public relations strategies, providing guidance on messaging, media outreach, and campaign execution.
• Generate proactive media pitches based on current industry trends, recent news, product launches, and client announcements to secure media coverage and enhance brand visibility.
• Monitor media coverage across various outlets, analyze the impact of campaigns, and prepare detailed reports for clients to demonstrate results and ROI.
• Identify and recommend speaking engagements, industry events, and conferences where clients can position themselves as thought leaders and industry experts.
• Engage in regular communication with clients to provide updates, discuss strategic adjustments, and report on campaign progress and media coverage.
• Assist in researching, writing, and developing proposals, presentations, and pitches for new business opportunities to expand the agency's client base.
• Support the professional development of junior team members through mentorship, guidance, and sharing best practices.
• Participate actively in brainstorming sessions and strategy meetings to foster innovative ideas and creative solutions for clients' public relations challenges.
• Stay informed about industry developments, media landscape changes, and emerging trends to ensure clients' campaigns remain relevant and impactful.
• Contribute to the agency's overall growth by maintaining high standards of client service, identifying new opportunities, and supporting team initiatives.

Requirements

• Bachelor's degree in Public Relations, Communications, Journalism, or a related discipline.
• 2-3 years of experience working in a public relations agency, with a focus on technology clients preferred.
• Demonstrated ability to craft compelling press materials, pitches, and strategic communication plans.
• Strong written, verbal, and interpersonal communication skills, with the ability to tailor messaging for different audiences.
• Proven success in media relations, including building relationships with journalists and securing media placements.
• Ability to work independently with minimal supervision while effectively managing multiple projects simultaneously.
• Excellent organizational skills and attention to detail to ensure accuracy and timeliness of deliverables.
• Leadership qualities and experience supervising or mentoring junior team members are a plus.
• Creative mindset with a proactive approach to identifying media opportunities and problem-solving.
• Ability to adapt quickly to changing priorities and media landscapes.
• Strong work ethic, high level of professionalism, and a team-oriented attitude.

Nice to have

• Experience with digital media strategies and online content development.
• Familiarity with social media management tools and analytics platforms.
• Knowledge of industry-specific media outlets and influencer networks.
• Previous experience working with technology clients or within the tech industry.
• Fluency in additional languages is a plus but not required.

Skills & tools

• Expertise in media relations and strategic communications planning.
• Proficiency in media monitoring and reporting tools.
• Strong writing, editing, and presentation skills.
• Ability to develop and execute media outreach campaigns effectively.
• Familiarity with PR software and project management tools.
• Excellent organizational and time management skills to handle multiple projects efficiently.
• Ability to analyze media coverage data and prepare comprehensive reports.

Practical notes

• This position offers a competitive salary aligned with industry standards, along with a comprehensive benefits package.
• Benefits include wellness programs and a partnership with ClassPass, promoting health and well-being among employees.
• The company provides flexible paid time off (PTO), allowing employees to recharge and maintain work-life balance.
• Employees enjoy summer Fridays and seasonal Fridays, contributing to a positive and flexible work environment.
• The role supports a hybrid work model, combining on-site presence in Tampa, FL, with flexible work arrangements to foster productivity and work-life balance.
• Expanded parental leave policies and family planning assistance are available to support employees' personal needs.
• The company invests in continuous professional development through "5W University" and other training initiatives, encouraging ongoing learning.
• Additional perks include student loan reimbursement, professional growth support, and access to exclusive events such as season tickets for professional sports teams and Broadway shows.
• Employees are encouraged to participate in charitable activities, with matching donations available to support community engagement.
• The company fosters a collaborative and innovative culture, emphasizing high standards of client service and employee development.

About the company

An American public relations executive leads a firm based in New York City. This firm was founded by Ronn D. Torossian. It operates as 5W Public Relations. The same person is the author behind the company. Clients receive communication services from this agency. Direction comes from the founder. Work focuses on public relations tasks. A team supports these efforts in the city. The company builds profiles through targeted outreach.