Senior Manager, Organic Social

About the role

In this position, you will be a vital part of Zocdoc's marketing team, responsible for shaping and executing the company's organic social media strategy. Your primary goal will be to enhance Zocdoc's brand presence across various social media platforms by creating engaging content, fostering community interactions, and leveraging emerging trends. You will work closely with internal teams and external creators to develop campaigns that resonate with our audience, ultimately driving awareness, engagement, and brand loyalty. This role requires a strategic thinker with a passion for social media, a keen eye for content creation, and the ability to analyze performance data to inform ongoing efforts. You will be on the front lines of Zocdoc's digital outreach, ensuring our voice remains authentic, relevant, and impactful in a competitive online landscape.

Key facts

What you'll do

• Lead the development and execution of comprehensive organic social media strategies across platforms such as Instagram, TikTok, and YouTube, ensuring alignment with overall brand objectives.
• Design, plan, and implement social media campaigns that increase brand awareness, foster community engagement, and support business growth initiatives.
• Generate innovative content ideas and oversee the content creation process, ensuring all posts, videos, and stories reflect Zocdoc's brand voice and adhere to platform-specific best practices.
• Collaborate with internal teams including marketing, creative, and product to develop cohesive messaging and storytelling across all social channels.
• Partner with external creators and influencers to develop authentic collaborations that expand reach and enhance brand credibility.
• Monitor social media trends, platform updates, and emerging formats, testing new features and content types to stay ahead of the curve and maximize engagement.
• Manage community interactions by responding to comments, messages, and reviews in a timely and professional manner, representing Zocdoc's brand voice and fostering positive relationships with followers.
• Utilize social listening tools and analytics platforms to track performance metrics, interpret audience insights, and generate reports that inform future strategies.
• Establish and refine workflows, processes, and systems to streamline content production, approval, and publishing, ensuring efficiency and high-quality output.
• Develop and implement Zocdoc's creator strategy, identifying potential partners, negotiating collaborations, and measuring the impact of influencer and creator campaigns.
• Work closely with cross-functional teams to ensure social media efforts support broader marketing campaigns, product launches, and brand initiatives.
• Stay informed about industry best practices, competitive landscape, and platform algorithm changes to continuously optimize social media efforts and maintain Zocdoc's competitive edge.
• Advocate for social media best practices within the organization, providing guidance and training to team members and stakeholders as needed.
• Ensure all social media activities comply with legal, regulatory, and brand standards, including ITAR considerations if applicable.
• Contribute to the development of social media guidelines, policies, and documentation to support scalable and consistent practices across the organization.

Requirements

• 8 to 10 years of experience managing organic social media channels for brands, with a proven track record of developing successful strategies.
• Demonstrated success in creating and executing social media campaigns that drive engagement, community growth, and brand awareness.
• Extensive experience in community management, including handling audience interactions and reputation management.
• Strong understanding of social listening techniques, analytics, and performance measurement tools.
• Ability to develop scalable social frameworks and assess campaign performance against business objectives.
• Excellent written and verbal communication skills, with a talent for storytelling and crafting compelling content.
• Proven ability to work collaboratively with cross-functional teams and external partners.
• Strong project management skills, capable of managing multiple campaigns and deadlines simultaneously.
• Data-driven mindset, with the ability to interpret analytics and translate insights into actionable strategies.
• Knowledge of social media platform algorithms, best practices, and emerging trends.
• Experience working in fast-paced environments with evolving priorities and stakeholder needs.
• Familiarity with legal and regulatory considerations related to social media content, including ITAR if relevant.

Nice to have

• Experience working with emerging social media platforms such as BeReal or newer video formats.
• Background in healthcare, technology, or related industries to better understand the nuances of Zocdoc's market.
• Knowledge of influencer marketing, creator collaborations, and partnership management.
• Experience with social media advertising and paid campaigns (even though this role focuses on organic efforts).
• Familiarity with content management systems and scheduling tools like Sprout Social, Hootsuite, or Buffer.

Skills & tools

• Proficiency in social media analytics and reporting tools such as Sprout Social, Hootsuite, or native platform insights.
• Strong creative thinking and strategic planning capabilities.
• Excellent communication skills, both written and verbal.
• Ability to analyze data, generate insights, and adapt strategies accordingly.
• Skilled in content creation, including video, image editing, and storytelling.
• Strong organizational skills to manage multiple projects and deadlines.
• Collaborative mindset, able to work effectively with diverse teams and external partners.

Practical notes

• This position requires a hybrid work arrangement at our Soho office in New York City.
• Benefits include unlimited vacation, comprehensive health coverage, 401(k) with employer match, and catered lunches.
• The salary range for this role in New York City is between $148,000 and $190,000, depending on experience and qualifications.
• Zocdoc is committed to fostering a diverse and inclusive environment, providing equal employment opportunities regardless of race, gender, age, religion, or other protected characteristics.
• The role involves working in a fast-paced environment where adaptability and proactive communication are essential.
• Candidates should be prepared to demonstrate their social media portfolio and past campaign successes during the interview process.
• This on-site role emphasizes collaboration and engagement within the office setting, with some flexibility depending on project needs.