CRM Marketing Manager

About the role

Zocdoc is on the lookout for a CRM Marketing Manager who will play a crucial role in enhancing our marketing strategies aimed at engaging patients and increasing rebookings. This position is vital for driving revenue growth and building patient loyalty through effective customer relationship management initiatives. If you are about transforming the healthcare landscape, we invite you to explore this opportunity with us.

Key facts

What you'll do

• Oversee the complete campaign development lifecycle, which includes generating lists and segments, testing, deploying, and analyzing email marketing campaigns.
• Design, implement, and enhance CRM campaigns by employing data-driven A/B or multivariate testing methods, utilizing various channels such as email, SMS, push notifications, and in-app messaging to meet business objectives.
• Collaborate with diverse teams, including Engineering, Product Marketing, Product Management, Analytics, Design, and Brand, to brainstorm and execute marketing initiatives independently.
• Monitor email deliverability and maintain health metrics to optimize the frequency and formats of communications.
• Manage CRM performance indicators such as sends, opens, clicks, and downstream effects like sessions, app downloads, and bookings, ensuring that triggers and messages are functioning as intended.
• Drive engagement targets specifically related to bookings, ensuring that marketing strategies align with overall business goals.
• Analyze campaign performance data to derive actionable insights and refine future marketing strategies.
• Develop and maintain strong relationships with internal stakeholders to facilitate effective collaboration and project execution.

Requirements

• At least 7 years of experience in a data-centric CRM role, demonstrating a strong understanding of customer relationship management.
• A proven track record of conceptualizing and executing successful CRM marketing campaigns that align with business objectives.
• Strong analytical capabilities, particularly with tools like Excel and Looker, to extract insights from complex data sets.
• Extensive experience with the Braze platform, including a solid understanding of HTML.
• Exceptional attention to detail, particularly in ensuring the quality of campaigns through rigorous quality assurance processes.
• Strong written and verbal communication skills to effectively convey ideas and collaborate with team members.
• Ability to cultivate relationships and influence colleagues across various departments.
• Proficiency in managing multiple projects and priorities in a dynamic, fast-paced environment.
• A proactive mindset with a sense of urgency to tackle challenges effectively.
• Familiarity with SQL and Looker is preferred but not mandatory.

Nice to have

• Experience within the healthcare industry is a plus.
• Knowledge of marketing automation tools and their application in CRM strategies.
• Familiarity with customer journey mapping and user experience principles.

Skills & tools

• Proficient in CRM platforms, particularly Braze, with a strong understanding of its functionalities.
• Skilled in analytical tools, including Excel and Looker, for data analysis and reporting.
• Excellent project management capabilities to ensure timely delivery of marketing initiatives.

Practical notes

• This role supports a hybrid work model at our conveniently located Soho office.
• Benefits include unlimited vacation days, comprehensive health insurance (medical, dental, and vision), commuter benefits, and a 401(k) plan with employer matching.
• We offer competitive parental leave and reimbursement for fertility and family planning services.
• Employees receive a cell phone reimbursement, daily catered lunches, and access to snacks and beverages.
• We encourage participation in Employee Resource Groups and community-building activities to foster a collaborative environment.

Salary Range

The salary for this role in New York City is between $135,000 and $165,000, depending on experience and qualifications. Additional compensation may be available through variable pay and/or equity, which will be discussed during the hiring process.

About us

Zocdoc is the premier digital health marketplace in the United States, making it easier for patients to find and book essential healthcare services. Each month, millions of users access our platform to connect with in-network providers, compare options based on verified reviews, and schedule both in-person and virtual appointments. Established in 2007, our mission is to empower patients, and we are guided by our core values in pursuit of this goal.

At Zocdoc, we are dedicated to building a diverse workforce that reflects the patients and providers we serve. We value collaboration and believe that diverse perspectives enrich our community and platform. We are an equal opportunity employer, and all applicants will be considered without regard to any protected characteristics.