Associate Director, Acquisition Marketing

About the role

The position defines and leads acquisition strategy for digital channels in Australia. It establishes a leadership role that shapes business strategy and builds scalable growth initiatives.

Marketing teams grow awareness and demand for a company's products. They write copy, run campaigns, manage channels, and measure results. The work spans content, paid ads, email, events, and search. Marketing roles combine creativity with data and constant testing. Marketing teams usually run experiments every week and keep the work that performs. Most companies hire specialists in channels such as paid search, email, or content.

Key facts

What you'll do

Measurable commercial outcomes and return on investment are generated as a direct result of these efforts.

New acquisition opportunities are unlocked by leading and evolving Zip's affiliate marketing program, which grows strategic partnerships and improves attribution.

Developing high performing, accountable teams occurs through providing leadership, coaching and direction across acquisition marketing.

Requirements

10+ years' experience leading acquisition, performance or growth marketing within fast paced digital businesses is required. Managing multi channel acquisition strategies across Google Ads, Meta Ads, affiliate marketing and SEO must be done with proven success.

Optimising marketing investment through data driven decision making and experimentation demonstrates strong commercial acumen. Delivering measurable growth outcomes is achieved by leading and evolving affiliate partnerships. Generating actionable insights is possible using advanced analytics capability with platforms including Google Analytics, Google Ads and Meta Ads Manager.

Delivering cross functional initiatives results from experience partnering with Product, Engineering, Data and Commercial teams. Influencing senior stakeholders and developing high performing teams stems from a collaborative leadership style. Consistent application of excellent communication, stakeholder management and strategic planning skills is necessary.

Applying risk management with an aptitude for identifying and managing risks is integral to how the business operates. Embedding adherence to the four values - Customer First, Own It, Stronger Together and Change the Game is part of day-to-day work.

Practical notes

Role requires Australian citizenship or permanent residency. Typical interview steps

Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions. Candidates may be asked to plan a launch, write a brief, or improve a funnel. Some loops include a presentation. Results from past campaigns carry the most weight. Interviewers ask about specific campaigns you ran and what the numbers said. Preparing a short case of one campaign with its results is strong preparation.

Good to know

Work in this field focuses on performance marketing, growth and customer acquisition. Success relies on data driven decisions, experimentation and cross functional collaboration. Common tools include analytics platforms, advertising dashboards and affiliate management systems. This is a leadership position that influences strategy and guides cross functional execution.

Questions to ask

Good questions to ask the employer in the interview: what does success look like in the first six months, how is the team structured, what is the current biggest challenge, and how are decisions made. Asking about growth paths and the review process is also well received. Employers expect questions, and good ones show preparation.

Career growth

Marketing careers move from associate to manager, director, and VP levels. Specializations include growth, brand, product marketing, and content. Generalists often start, then specialize as they advance. Measured impact on pipeline and revenue drives progression. Marketing careers reward measurable results and adaptability. Channel experience plus business sense usually beats a general resume.

About the company

Digital financial services span Australia, New Zealand, USA. Operations serve 6.0 million active customers. Annual transactions reach A$10.1 billion. Revenue totals A$4.0 billion. Cash gross profit hits A$1.0 billion. Fiscal year results reflect scale. Company focus remains financial services. Jobs seek talent for growth areas. Teams work on transaction systems and customer solutions. Opportunities exist across functions. Candidates join a large scale operator in multiple locations.