WPP Media: Copywriter (Arabic & English)

About the role

This position is centered on Arabic-first copywriting within the media operations of WPP Media. The primary focus is to translate brand narratives into compelling and culturally resonant messages tailored for digital platforms. Success in this role involves shaping integrated campaigns through close collaboration with designers, strategists, and account managers. The hired writer will own the voice and precision of messaging, ensuring that every word serves the strategic objective of the campaign. This role demands a deep understanding of how language performs across different media and audience segments. The writer is responsible for maintaining the highest standards of linguistic quality while adapting to the fast pace of media projects. Ultimately, the role is about building trust and impact through intelligent and sensitive use of language.

Key facts

What you'll do

Support English copy requirements when project needs demand it, ensuring clarity and consistency across deliverables.

Deliver integrated campaigns in collaboration with designers, strategists, and account managers to ensure cohesive output.

Adapt formats into captions, text on visuals, scripts, and headlines that align with campaign goals and audience expectations.

Review and refine content to uphold high linguistic and creative standards before public release.

Interpret and apply social media trends and digital content formats to keep campaigns relevant and engaging.

Handle bilingual content comfortably, switching between Arabic and English with precision and cultural awareness.

Demonstrate strong attention to detail to meet deadlines consistently without compromising on quality.

Utilize scriptwriting experience for reels, ads, or video content to support visual storytelling initiatives.

Contribute creative concepts and campaign ideation during brainstorming and planning sessions.

Conduct research to inform messaging and ensure that content is accurate, relevant, and audience-focused.

Optimize content with search awareness, balancing creativity with discoverability and performance metrics.

Revise and edit work multiple times to refine tone, structure, and impact before final approval.

Partner with stakeholders to understand objectives and translate them into clear, actionable copy.

Maintain familiarity with editorial calendars and content workflows to support timely delivery.

Requirements

The posting states a bachelor's degree requirement; Native or fluent Arabic speaking with exceptional writing skills is required for high-stakes communication.

Strong command of English writing at a good to very good level is required across all deliverables.

Understanding of Arabic dialects is demonstrated, with Egyptian dialect as a specific advantage in this market.

Copywriting experience of 4+ years is required, with agency experience preferred for exposure to diverse briefs.

Writes effectively in different tones, including witty, emotional, informative, and sales-driven approaches.

Social media trends and digital content formats are understood and applied proactively.

Attention to detail is strong, and deadlines are consistently met under varying workloads.

Bilingual content is handled comfortably when required, maintaining meaning and tone across languages.

Scriptwriting for reels, ads, or video content is part of the hands-on experience.

Backgrounds in marketing, communications, or advertising are brought to the role with practical application.

Creative concepts and campaign ideation are actively contributed to during team discussions.

A degree is required, and the field of study should align with communications, marketing, or related disciplines.

Proven ability to write for both Arabic and English audiences is essential for cross-market success.

Nice to have

Experience in scriptwriting for reels, ads, or video content is present and documented in the portfolio.

Backgrounds in marketing, communications, or advertising are included with relevant case studies.

Familiarity with media planning platforms and content management systems used in WPP Media operations.

Understanding of performance indicators such as engagement, reach, and conversion within media contexts.

Experience working on cross-regional campaigns that require sensitivity to cultural nuances.

Practical notes

Typical interview steps

Content hiring usually starts with a writing test or portfolio review. Candidates may be asked to rewrite a passage, outline an article, or draft a landing page. Editing skill is tested as often as original writing. Clear structure and attention to detail matter. Interviewers often assign a timed writing test. Following the brief exactly and editing ruthlessly are the two habits that score highest.

Good to know

Media and copywriting roles often involve fast-paced collaboration across teams. Data-informed creative helps guide decisions in media-focused environments. Strong writing skills in multiple languages support cross-market campaigns. Common tools include media planning platforms and content management systems.

Questions to ask

Good questions to ask the employer in the interview: what does success look like in the first six months, how is the team structured, what is the current biggest challenge, and how are decisions made. Asking about growth paths and the review process is also well received. Employers expect questions, and good ones show preparation.

Career growth

Content careers grow from writer to senior writer, editor, and content lead roles. Some people specialize in search, technical writing, or brand voice. Proving measurable impact, such as traffic or conversion lift, drives progression. Content careers reward a visible portfolio and proven business results. Writers who understand their company's product and audience grow fastest.