Senior Vice President, Strategy
Job description
About the role
Strategic planning and insight form the foundation of this role for a major Fast-Moving Consumer Goods portfolio within WPP Media. The hire will own the development and execution of media strategy that drives measurable outcomes for the client. This position is responsible for translating complex data into actionable plans that strengthen market positioning. The Senior Vice President will lead a strategy team and ensure alignment with competitive and audience insights. They will act as the key thought leader shaping TV and digital approaches for the portfolio. Success is defined by the ability to guide long-term media transformation and influence C-suite stakeholders. The role demands a blend of analytical rigor and creative vision to solve complex media challenges.
Key facts
What you'll do
Analysis of BARC data identifies methods to strengthen TV reach and targeting efficiency for a leading Fast-Moving Consumer Goods client in the GCPL portfolio.
Insights translate into strategic recommendations that shape TV planning and respond to audience behavior changes.
A competitive intelligence dashboard tracks TV and digital performance for GCPL against top Fast-Moving Consumer Goods competitors.
Points of view on digital planning, covering YouTube, Meta, and programmatic best practices, guide media strategy development.
Leadership in new initiatives such as attention planning, cross-screen measurement, and industry beta programs is exercised alongside media experts.
Technology and process solutions like dashboards and automation are proposed after twelve months in the role to improve efficiency and effectiveness.
Independent engagement with client stakeholders positions this role as a go-to strategist for media improvements and new initiatives.
Strategic contributions to key campaigns and thought leadership earn recognition in media.
Strategy team members are developed so they can build strong client relationships and contribute effectively.
Close collaboration with WPP Media practice experts incorporates industry best practices and competitive intelligence.
Requirements
A decade of experience in strategy or core media planning within agencies or broadcast/digital publisher environments is required for this role.
Hands-on expertise with BARC data, including YUMI analysis and plan optimization for TV media, is demonstrated.
A proven record working with top Fast-Moving Consumer Goods advertisers across a broad portfolio of mass-market brands in India is shown.
Annual media plans and TV strategies are created independently, and insights are structured, deeply analyzed, and presented confidently to senior stakeholders.
A strong industry network is maintained to engage top digital publishers and access beta programs and best practices.
Candidates with exposure to analytics, measurement frameworks, and attention planning meet a preferred requirement.
Effective collaboration within the AOR team and across WPP Media disciplines is maintained.
Practical notes
This role is open to eligible candidates without discrimination based on protected characteristics.
Typical interview steps
Leadership hiring usually includes a strategy case, a people scenario, and a values conversation. Candidates may be asked to turn around a struggling team or plan for growth. Past results are examined closely, especially how decisions were made. Interviewers dig into specific decisions you made and their consequences. Preparing two or three decision stories with numbers and lessons is the best use of time.
Good to know
The role applies a marketing science approach using data, technology, and creative strategy within the media domain.
Analytical tools, media platforms, and competitive intelligence frameworks support decision-making in this position.
Growth is framed through client transformation and responsible media investment aligned with evolving market needs.
Career growth
Leadership careers move from manager to senior manager, director, and executive roles. Each step adds more scope and more responsibility for outcomes. The best leaders keep learning how to delegate, communicate, and decide. Leadership careers reward a record of building and developing people. The higher you go, the more your communication shapes the whole organization.