Communication Planner
Job description
About the role
Strategic guidance directs media plans for leading brands across multiple channels and markets. Cross-functional teams transform brief insights into structured, actionable recommendations for client execution. You will own the development of integrated media planning frameworks that translate business objectives into coherent channel strategies. The role requires clear communication, structured thinking, and consistent follow-through to ensure alignment between stakeholders. Success in this position depends heavily on collaboration and the ability to synthesize complex information into accessible narratives. You will be accountable for presenting defendable plans where rationale and assumptions are discussed directly with clients and internal teams. The professional thrives by taking notes, keeping commitments, and making their work easy for others to review and build upon. This position operates at the intersection of analysis, creativity, and execution within a fast-moving media landscape.
Key facts
What you'll do
Measurable objectives establish a framework to evaluate how campaign success unfolds over time and inform future optimizations. Clear and actionable briefs materialize to ensure flawless execution of media plans across digital, traditional, and emerging channels. You will synthesize client requirements into structured communication plans that align with strategic business goals. Clients receive presentations where plans are defended and discussed directly, demonstrating logical reasoning and evidence-based recommendations. Broad media knowledge, with a preference for digital expertise, guides informed decisions around channel selection and audience targeting. You will coordinate with cross-functional teams to gather inputs, resolve dependencies, and maintain coherence across project deliverables. The role involves managing multiple priorities, organizing complex workflows, and balancing stakeholder needs against timelines and resources. Familiarity with media planning platforms, data intelligence tools, presentation software, and project management tools enables efficient execution and transparent reporting. You will interpret data trends and performance indicators to refine plans and support continuous improvement initiatives. The position requires proactive communication to keep internal and external stakeholders updated on progress, risks, and key milestones throughout each engagement.
Requirements
Minimum 5 years of experience in a similar role confirms capability in media planning and execution within client or agency settings. Native Dutch speaking ability coexists with a solid foundation in French and English for effective client interactions and internal collaboration. Strong communication and project management skills organize complex workflows, timelines, and stakeholder needs across diverse teams. Broad media knowledge, with a preference for digital expertise, guides informed decisions and channel choices in varied campaign contexts. A Bachelor's or Master's degree provides foundational knowledge that supports analytical thinking and strategic problem-solving. The ability to translate business objectives into channel strategies and audience reach is essential for success in this role. You must demonstrate comfort working within structured processes while maintaining flexibility to adapt to evolving client requirements. Reliability, ownership, and consistent follow-through are required to manage deadlines and maintain trust with clients and internal partners.
Nice to have
Experience in fast-paced media agency environments builds resilience, adaptability, and familiarity with varied client expectations. Familiarity with AI-driven media tools supports media operations and planning efficiency, enhancing speed and accuracy in decision-making.
Practical notes
Some travel to client sites may occur as part of client commitments and scheduled meetings. Team collaboration happens with smart colleagues in the Communication Planning team located across different offices. All hiring processes and job details are subject to change for the most current information.
Typical interview steps
Hiring processes usually combine a screening conversation with one or more interview rounds conducted virtually or in person. Candidates can expect questions about their experience, a scenario or case relevant to media planning, and a chance to ask their own questions about the role and team. Preparation and specific examples from past work carry the most weight during interviews, as they provide evidence of capability and results. Whatever the role, preparation is visible through how clearly you articulate your thinking and decisions. Reviewing the company's product, the job description, and your own past work before the conversation is the strongest step you can take to succeed.
Good to know
Media planning translates business objectives into channel strategies and audience reach using structured frameworks and evidence-based decisions. Data and consumer insights drive decision-making in modern marketing and media campaigns, influencing how resources are allocated. Digital expertise affects channel selection, budget allocation, and measurement approaches across integrated communication plans. Cross-functional collaboration is common in agency environments and client teams, requiring strong interpersonal and influencing skills. Clear briefings reduce execution risk, align stakeholders around shared goals, and improve transparency across project lifecycles.
Questions to ask
Useful questions for the interview include asking what a typical week looks like and how work is prioritized across competing demands. It is reasonable to inquire about what tools the team uses for media planning, reporting, and collaboration, and how feedback or performance reviews are structured. Asking how the role has changed recently and what the team wishes it had known when joining provides insight into development paths and expectations. Questions about the manager's priorities, success criteria, and team dynamics are especially valued and demonstrate genuine interest in the position.
Career growth
Careers in this field grow through a mix of experience, expanded responsibility, and demonstrated results that show increasing ownership and impact. Early years focus on building core skills, while later years involve greater strategic influence and leadership in client initiatives. Many professionals switch focus areas or move between companies to keep growing and to explore new challenges in media and communication. Growth in any career comes from scope, results, and the reputation you build through consistent performance and reliability. Taking on work that is slightly uncomfortable, while documenting and sharing outcomes, helps accelerate development and increase visibility.
About the company
At WPP Media, teams work with clients to shape media across channels in a world reshaped by AI and evolving consumer expectations. The company builds strategies that place media at the center of products and services, ensuring relevance and measurable impact. People here test formats, measure outcomes, and connect audiences to brands through intelligent growth and data-informed decisions. Roles suit analysts, strategists, and media planners who want to learn, contribute, and deliver practical results that support long-term client objectives.