Performance Marketing Manager

About the role

As a Performance Marketing Manager at Bamboohr, you will play a pivotal role in driving our marketing strategies to enhance brand visibility and customer engagement. You will be responsible for developing and executing performance-driven marketing campaigns that align with our business objectives. This position requires a blend of analytical skills and creative thinking to optimize marketing channels effectively. You will collaborate with cross-functional teams to ensure that our marketing efforts resonate with our target audience and contribute to the overall growth of the company.

Key facts

What you'll do

• Design and implement comprehensive performance marketing strategies that drive user acquisition and retention across various digital channels, including search engines, social media, and display advertising.
• Analyze campaign performance metrics to identify trends, insights, and areas for improvement, ensuring that marketing efforts are data-driven and results-oriented.
• Collaborate with the creative team to develop compelling ad copy and visuals that align with brand messaging and resonate with target audiences.
• Manage and optimize PPC campaigns on platforms such as Google Ads and Facebook Ads, ensuring maximum ROI and efficient budget allocation.
• Conduct A/B testing on various marketing campaigns to determine the most effective strategies and continuously refine approaches based on performance data.
• Monitor and report on key performance indicators (KPIs) to stakeholders, providing actionable insights and recommendations for future campaigns.
• Stay updated on industry trends, competitor activities, and emerging technologies to keep our marketing strategies innovative and competitive.
• Work closely with the sales team to align marketing efforts with sales objectives, ensuring a cohesive approach to customer acquisition and retention.
• Develop and maintain strong relationships with external partners, agencies, and vendors to enhance marketing capabilities and expand reach.
• Lead and mentor junior marketing team members, fostering a culture of learning and continuous improvement within the team.
• Participate in budget planning and forecasting for marketing initiatives, ensuring that resources are allocated effectively to meet business goals.
• Coordinate with the analytics team to track user behavior and engagement metrics, leveraging insights to inform future marketing strategies.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• A minimum of 5 years of experience in performance marketing or digital marketing roles, with a proven track record of successful campaign management.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Proficiency in using marketing analytics tools such as Google Analytics, SEMrush, or similar platforms.
• Experience with PPC and social media advertising, including Google Ads, Facebook Ads, and LinkedIn Ads.
• Excellent written and verbal communication skills, with the ability to craft persuasive marketing messages.
• Strong project management skills, with the ability to manage multiple campaigns and deadlines simultaneously.
• Familiarity with SEO best practices and techniques to enhance organic search visibility.
• Ability to work collaboratively in a fast-paced, dynamic environment and adapt to changing priorities.

Nice to have

• Experience in the telecommunications or technology sector is a plus.
• Knowledge of marketing automation tools such as HubSpot or Marketo.
• Familiarity with email marketing strategies and tools.
• Previous experience managing a marketing budget and forecasting.
• Understanding of customer journey mapping and user experience principles.

Skills & tools

• Proficient in digital marketing platforms and tools, including Google Ads, Facebook Ads Manager, and email marketing software.
• Strong command of data analysis tools, particularly Google Analytics and Excel, for performance tracking and reporting.
• Familiarity with content management systems (CMS) and basic HTML/CSS for landing page optimization.
• Ability to utilize A/B testing tools to optimize marketing campaigns effectively.
• Knowledge of CRM systems to manage customer data and interactions.

Practical notes

• The specific location for this position is currently unknown; candidates should be open to remote work or relocation if necessary.
• Bamboohr is committed to diversity and inclusion in the workplace and encourages applicants from all backgrounds to apply.
• The salary for this role is competitive and will be determined based on the candidate's experience and qualifications.
• Visa sponsorship is available for the right candidate, ensuring that international applicants can be considered for this exciting opportunity.

Join Bamboohr as a Performance Marketing Manager and be part of a team that is transforming the telecommunications landscape. If you are passionate about performance marketing and eager to make a significant impact, we encourage you to apply through our careers page.