Lead Data Scientist

About the role

You will define the analytical scope for growth within marketing initiatives. You will translate ambiguous questions into structured, testable frameworks that guide decisions. This position owns the customer lifetime value and measurement work for both organic and paid acquisition. You will shape how the marketing tribe understands growth opportunities and measures impact.

Key facts

What you'll do

You will design intake frameworks that organize raw event data to prepare it for modeling. You will build predictive Customer Lifetime Value models that guide budget distribution across channels. You will review experimental outcomes to refine measurement logic and underlying assumptions. You will ship dashboards that deliver timely insight to marketing stakeholders. You will partner with analysts to operationalize model outputs into production workflows. You will establish testing roadmaps that clarify impact before significant investment. You will coordinate with creatives to align audience strategy with model guidance. You will translate business constraints into clear requirements that data teams can execute.

How you will contribute to Marketing

You will help the Marketing tribe identify the largest opportunities for growth. You will evaluate which growth activities merit investment, using tools such as Marketing Mix Models, and you will help reduce uncertainty in marketing measurement. You will develop predictive models to calculate Customer Lifetime Value, aiding in the prioritization of marketing efforts and allocation of resources. You will model customer behaviour data and product usage to understand which audiences to target and how. You will work closely with Data Analysts and help them understand and use the models you build, such as LTV or MMM models. Your typical day will include building new models, maintaining models used by everyone in the marketing tribe, evaluating new ideas, and communicating what models reveal about how and why the company grows.

This role will give you the opportunity to

Have a direct impact by partnering closely with every marketing team within both Organic and Paid Acquisition. You will help millions of people and businesses learn about how Wise can assist them.

Work autonomously, as the company believes people are most empowered when they can act for themselves. You will work with your team to create a vision for your own work. Of course, you can gather feedback from smart, curious people across Wise, but you will have the freedom to make your own decisions.

Be part of a diverse team where you will work alongside Data Scientists, Analysts, and Marketers. You will contribute to Wise's mission to make money without borders the new normal.

For everyone, everywhere. Wise is people building money without borders - without judgement or prejudice. Wise believes teams are strongest when they are diverse, equitable, and inclusive. The company is proud to have a truly international team, and it celebrates differences. Inclusive teams help Wise live its values and ensure every Wiser feels respected, empowered to contribute to the mission, and able to progress in their career.

If you want to find out more about what it is like to work at Wise, visit Wise.Jobs.

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Wise is a global technology company building the best way to move and manage the world's money.

Min fees. Max ease. Full speed.

Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.

As part of this team, you will help create an entirely new network for the world's money.

For everyone, everywhere.