Business Analyst I (Growth Marketing)

About the role

This role centers on owning the end to end analysis of paid marketing performance for WHOOP's Growth team. You will own the build of trusted datasets and dashboards that serve as the source of truth for acquisition efficiency. You will partner directly with Growth Marketing to answer high impact business questions and guide budget allocation decisions. Your work will measure campaign effectiveness across channels and audiences to uncover scalable growth opportunities. You will design and support measurement for experiments including incrementality testing and lift studies. You will translate complex findings into clear recommendations for senior stakeholders. You will leverage AI tools responsibly to improve the quality and speed of your analytical output. This position is based in Boston, MA and requires relocation to that office.

Key facts

What you'll do

Analyze campaign performance across paid marketing channels including search, social, display, and affiliate while breaking down dimensions such as geography, platform, and audience to identify trends and measure effectiveness.

Generate actionable insights and recommendations that directly influence marketing investment decisions and improve member acquisition efficiency at scale.

Partner closely with the Growth Marketing team to analyze media performance, answer key business questions, and support data driven recommendations for optimization and budget allocation.

Assist in the design, execution, and analysis of marketing experiments such as incrementality testing and platform lift studies to evaluate the true impact of growth investments.

Build and maintain trusted datasets, dashboards, and recurring reporting structures that provide consistent visibility into marketing performance and acquisition efficiency across paid channels.

Translate analyses into clear, actionable recommendations by identifying performance trends, growth opportunities, and areas for further investigation with guidance from senior team members.

Evaluate the effectiveness of acquisition channels and tactics to surface opportunities that deliver improved efficiency and support WHOOP's scaling objectives.

Leverage AI tools in day to day tasks to enhance the quality and speed of analysis while ensuring that AI assisted work meets the same high quality standards as personal contributions.

Support cross functional collaboration by working with stakeholders to define problems, establish analytical approaches, and communicate findings in an accessible manner.

Maintain a rigorous approach to measurement by validating data quality, documenting methodologies, and ensuring transparency in analytical outputs.

Drive continuous improvement by refining reporting dashboards, enhancing data pipelines, and testing new analytical techniques as the growth team scales.

Communicate insights through concise narratives and visual presentations that help leadership understand the impact of marketing decisions.

Monitor evolving best practices in performance marketing analytics and propose improvements to measurement frameworks and experimentation practices.

Contribute to a culture of data driven decision making by enabling teams with self serve insights and clear guidance on interpreting marketing performance.

Requirements

Hold a Bachelor's degree in Statistics, Economics, Business, Data Science, Marketing, or a related quantitative field.

Possess 1-2 years of experience as a Business Analyst or in a similar analytical role; relevant internships or project experience will also be considered.

Demonstrate experience writing SQL queries or a demonstrated ability to quickly develop SQL proficiency.

Have experience with data visualization tools such as Looker, Tableau, or similar business intelligence platforms.

Show exposure to digital marketing, paid media, or performance marketing analytics.

Exhibit strong analytical curiosity and problem solving skills with the ability to translate data into actionable insights.

Communicate effectively with excellent attention to detail and a collaborative mindset.

Show a strong commitment to embracing and leveraging AI tools in day to day tasks while ensuring AI assisted work aligns with high quality standards.

Be prepared to relocate to work out of the WHOOP office located in Boston, MA.

Practical notes

This is a full time position based in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.

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