Senior Paid Media Specialist

About the role

You will plan and execute client media buying across Google Ads, Microsoft Ads, Facebook Ads Manager, LinkedIn Ads, and more while building technical experience across all major paid media platforms. You will manage a portfolio of clients' paid media campaigns across multiple platforms and markets, ensuring campaigns deliver against client objectives while providing analysis and recommendations to improve performance. You will setup, implement, track, and optimize campaigns, reporting on campaign results against customer goals on a weekly basis and attending appropriate calls and meetings with customers. You will begin to add value to the planning and delivery of paid media work by identifying opportunities for performance improvements and supporting Paid Media Directors in ads localisation projects for international markets. Within this role, you will carry out accurate implementation work as agreed with mid and senior team members and continuously look for ways to strengthen relationships with internal and external stakeholders.

Key facts

What you'll do

• Build campaigns across multiple paid media platforms in conjunction with mid and senior level resources within the squad.
• Manage a portfolio of clients' paid media campaigns across multiple platforms and markets.
• Ensure campaigns deliver against client objectives while providing analysis and recommendations to improve performance.
• Setup, implement, track, and optimize campaigns to meet agreed performance benchmarks.
• Report on campaign results against customer goals on a weekly basis using clear and structured reporting.
• Attend appropriate calls and meetings with customers to discuss performance and strategic updates.
• Begin to add value to the planning and delivery of paid media work by identifying actionable opportunities for performance improvements.
• Carry out accurate implementation work as agreed with mid and senior team members to maintain technical quality.
• Support Paid Media Directors in ads localisation projects for international markets, adapting assets and targeting as required.
• Maintain strict attention to detail and take responsibility for basic quality assurance of your own work before escalation.
• Interpret data sets and draw insights, demonstrating comfort with numbers and confident use of Excel for analysis.
• Collaborate with cross-functional teams to align paid media activities with broader marketing initiatives and client strategies.
• Proactively monitor campaign health and troubleshoot issues that may impact performance or delivery.
• Document processes and learnings to support knowledge sharing and scalability within the team.
• Contribute to internal discussions on platform updates, best practices, and testing methodologies.
• Communicate progress, risks, and recommendations clearly to both internal stakeholders and external clients.

Requirements

• Able to confidently build campaigns across multiple paid media platforms including Google Ads, Microsoft Ads, Facebook Ads Manager, and LinkedIn Ads.
• Understand standard best practice set-up requirements across multiple paid media platforms to ensure correct implementation.
• Able to interpret data, comfortable with numbers, and proficient in using Excel for reporting and analysis.
• Basic understanding of Google Looker Studio, Google Tag Manager, and Google Analytics to support measurement and reporting.
• Pass all relevant media certifications to demonstrate foundational knowledge of platform-specific advertising standards.
• Looks to build and maintain strong relationships with internal and external stakeholders to support campaign success.
• Good written and verbal communication skills to articulate strategy, performance, and recommendations effectively.
• Basic quality assurance of their own work to minimize errors and uphold campaign integrity.
• Can work logically through job-specific problems using structured approaches and available resources.
• Attention to detail and comfort with project management to handle multiple priorities and deadlines.
• 1+ years of experience managing paid media campaigns in agency or in-house environments.
• Basic understanding of Google Ads, Microsoft Ads, Facebook Ads Manager, and LinkedIn Ads interfaces and capabilities.
• Comfortable working with numerical data and extracting insights to inform decision-making.
• You are passionate about digital marketing and committed to staying current with industry trends.
• You are organized, determined, and persistent in managing complex campaign requirements.
• You are self-driven, results-oriented, and maintain a positive outlook even under pressure.
• You have excellent written and verbal communication skills for both internal and external interactions.
• You are a natural forward planner who critically assesses your own performance and seeks continuous improvement.
• You have a strong customer service ethos and the ability to build lasting relationships with clients and colleagues.
• You have meticulous attention to detail and a perfectionist mindset with a very analytical approach to problem-solving.
• You have an ability to consistently hit deadlines and exceed expectations in a fast-paced environment.

Practical notes

• Location is fixed in Barcelona, Spain.
• Engagement is Full Time.
• No compensation details are provided in the source.
• No specific hours, travel requirements, visa information, or application deadlines are stated in the source.