WeLab Bank - (Senior) Manager, Growth & Customer

About the role

WeLab Bank is seeking a dynamic and experienced (Senior) Manager for Growth & Customer to join our innovative team in Quarry Bay, Hong Kong. This role will focus on driving customer acquisition and retention strategies, enhancing the overall customer experience, and contributing to the bank's growth objectives. The ideal candidate will possess a strong background in digital marketing, customer engagement, and data analytics, enabling them to develop and execute effective growth initiatives that align with our mission to redefine banking in the digital age.

Key facts

What you'll do

• Develop and implement comprehensive growth strategies aimed at increasing customer acquisition and retention rates across various channels.
• Analyze customer data and market trends to identify growth opportunities and optimize marketing campaigns for maximum impact.
• Collaborate with cross-functional teams, including product development, marketing, and customer service, to ensure alignment on growth initiatives and customer experience enhancements.
• Lead the design and execution of customer engagement programs, including loyalty initiatives and personalized communication strategies, to foster long-term relationships with clients.
• Monitor and report on key performance indicators (KPIs) related to growth and customer satisfaction, providing actionable insights to stakeholders.
• Conduct competitive analysis to understand market positioning and identify areas for differentiation in our offerings.
• Oversee the development of marketing materials and digital content that effectively communicate our value proposition to target audiences.
• Manage budgets for growth initiatives, ensuring efficient allocation of resources to maximize return on investment.
• Foster a culture of innovation within the team, encouraging creative problem-solving and the exploration of new growth avenues.
• Mentor and develop team members, providing guidance and support to enhance their skills and career progression.
• Stay abreast of industry trends and emerging technologies that could impact customer behavior and growth strategies.
• Represent WeLab Bank at industry events and networking opportunities to promote our brand and establish strategic partnerships.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is a plus.
• A minimum of 5 years of experience in growth marketing, customer engagement, or a related field, preferably within the financial services or fintech sectors.
• Proven track record of successfully driving customer acquisition and retention strategies that lead to measurable business growth.
• Strong analytical skills with the ability to interpret data and translate findings into actionable strategies.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and with external partners.
• Experience with digital marketing tools and platforms, including CRM systems, email marketing, and social media advertising.
• Familiarity with customer journey mapping and user experience design principles.
• Ability to thrive in a fast-paced, dynamic environment, managing multiple projects simultaneously.
• Strong leadership skills with experience in managing and developing teams.

Nice to have

• Experience in the banking or fintech industry, particularly in a digital banking context.
• Knowledge of regulatory requirements and compliance issues related to customer engagement in the financial sector.
• Proficiency in data visualization tools and techniques for presenting insights to stakeholders.
• Experience with A/B testing and optimization techniques to enhance marketing performance.
• Familiarity with agile methodologies and project management frameworks.

Skills & tools

• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word) and Google Workspace.
• Experience with analytics tools such as Google Analytics, Tableau, or similar platforms.
• Familiarity with marketing automation tools like HubSpot, Marketo, or similar.
• Strong understanding of SEO, SEM, and social media marketing strategies.

Practical notes

• This position is based in Quarry Bay, Hong Kong, and may require occasional travel for industry events or meetings.
• Candidates must be eligible to work in Hong Kong; visa sponsorship is available for qualified applicants.
• The successful candidate will be expected to demonstrate a proactive approach to problem-solving and a commitment to continuous improvement within the organization.

Join WeLab Bank and be part of a team that is transforming the banking experience for customers in Hong Kong and beyond. If you are about growth and customer engagement and meet the qualifications outlined above, we encourage you to apply for this .

About the company

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