Expert Advisor: Home Services

About the role

WebFX is seeking an Expert Advisor for Home Services to join our specialized team focused on full-funnel revenue marketing for the home improvement sector. This role is designed for individuals who possess deep, verifiable expertise in residential and commercial construction, ensuring our content reflects real-world industry standards. You will own the responsibility of safeguarding the factual integrity and technical accuracy of project deliverables, acting as a definitive authority on complex trade-specific subjects. The position requires a high degree of ownership over nuanced concepts, where your judgment directly influences the quality and reliability of client-facing materials. You will mentor internal teams by translating intricate trade jargon into clear, accessible explanations without diluting the underlying technical precision. This is a long-term partnership where your specialized knowledge becomes a foundational element of our content strategy and client trust. If you take pride in your certifications and hands-on background, this role allows you to directly apply that expertise to shape educational and authoritative content.

Key facts

What you'll do

• Verify the technical accuracy of project content against established industry standards for home construction and materials.
• Identify ambiguous or unclear passages within copy and propose specific revisions to enhance clarity and reader comprehension.
• Recommend structural and factual changes to ensure content aligns with best practices in roofing, flooring, and general building management.
• Audit existing project elements to confirm that terminology, tool names, and material specifications are correct and contextually appropriate.
• Assess the logical flow of project narratives to ensure they reflect the actual sequence and challenges of real-world construction processes.
• Evaluate the use of industry-specific language to determine if it serves expert audiences or needs simplification for broader accessibility.
• Provide detailed feedback on content completeness, highlighting missing steps or critical safety considerations common in trade work.
• Collaborate with writing teams to integrate your suggestions, ensuring final drafts are both technically sound and professionally polished.
• Screen projects for adherence to safety regulations and recognized standards within the construction and building industries.
• Mentor content creators by explaining complex procedures in a way that balances technical detail with layperson understanding.
• Prioritize projects based on deadlines and complexity, managing multiple review cycles efficiently within the allocated time.
• Act as a quality control checkpoint, ensuring every piece of content reinforces the client's authority and credibility in their field.
• Flag inconsistencies between claimed certifications and the actual requirements of specific construction disciplines.
• Support the development of long-term content strategies that emphasize accuracy, safety, and industry leadership.

Requirements

You must hold a current professional certification relevant to your trade, such as a Roofing Contractor License, General Contractor License, or Certified Construction Manager (CCM). You should possess a recognized certification like the Project Management Professional (PMP) or Certified Planning & Scheduling Professional (PSP) if your role involves project oversight. Long-term, hands-on experience in residential or commercial construction is mandatory, demonstrating a proven track record in the field. You are required to have a deep understanding of building materials, tools, and methodologies used in trades like roofing, flooring, and structural management. Candidates must hold valid safety training certifications, such as OSHA-10, to ensure compliance with workplace standards. You must be able to verify your qualifications through recognized boards or institutions, such as the National Association of Safety Professionals (NASP) or similar authoritative bodies. This role requires the ability to interpret technical documents and translate them into content that is accurate for experts and clear for general audiences. You must have the discipline to adhere to strict deadlines, including accepting projects within 48 hours and completing reviews within the same timeframe. A commitment to continuous learning and staying updated on evolving industry codes, materials, and best practices is essential for success in this position.

Practical notes

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WebFX positions itself as a fast-growing full-funnel revenue marketing agency dedicated to providing world-class solutions for mid-size businesses globally. As a company that has been recognized 10x as a Best Place To Work, we are expanding our team of over 700 FXers who have doubled in size within the past five years. Our operations span 6 U.S. offices, more than 20 states, and a global footprint that includes team members from 18 different countries. We are currently seeking an Expert Advisor for Home Services to join this diverse and strategic growth initiative. The role is centered on ensuring the accuracy and authority of our content within the home services vertical, specifically for industries related to roofing, flooring, and construction management.

This is a freelance opportunity designed for experienced professionals who prefer flexible scheduling and remote work. The position requires a minimum commitment of approximately 4 hours per week, with the potential to scale up to around 15 hours per week based on client demand and project complexity. Our project management team aligns workloads with your availability, and you will communicate your schedule each week to ensure seamless integration with ongoing campaigns. Work is distributed globally, but the role is based in the United States, and candidates must have the necessary technology to support remote collaboration.

The core responsibility of this role is to review a variety of content projects and verify their correctness within the context of your specific industry. You will act as a gatekeeper of factual precision, ensuring that the information presented to our clients is not only accurate but also positions them as leaders in their field. This involves scrutinizing every element of a project to determine if the language, procedures, and recommendations reflect standard industry practices. Your expertise will be critical in identifying sections of copy that require clarification or additional detail to improve reader understanding. You will suggest specific changes that our writing and editing teams can implement to enhance the educational value and factual integrity of the project.

Candidates for this role must meet a specific set of eligibility criteria that demonstrate a high level of professionalism and expertise. You are expected to hold at least one current professional certification that validates your trade knowledge. Acceptable credentials include a Roofing Contractor License, a General Contractor License, or a Certified Construction Manager (CCM) designation. If your responsibilities involve project oversight, you should also possess a certification such as the Project Management Professional (PMP) or the Certified Planning & Scheduling Professional (PSP). In addition to formal certifications, you must have long-term, hands-on experience in the fields of roofing, flooring, or general building construction. This practical background ensures that your reviews are grounded in reality and not purely theoretical.

Safety compliance is a major focus of this role, and you are required to hold a current safety certification such as OSHA-10. This ensures that all content we produce adheres to the highest standards of workplace safety and regulatory compliance. You must also be able to provide verification of your qualifications through recognized professional boards, such as the National Association of Safety Professionals (NASP). Other relevant certifications may include the Certified Elevator Technician, Qualified Elevator Inspector, or credentials from institutions like the Institute of Door Dealer Education and Accreditation (IDEA). You should be able to demonstrate that your certification is active and valid for practice in your specific field.

The ideal candidate will possess a unique ability to explain complex topics in a manner that is accessible to a wide audience. You understand when to use technical terminology reserved for industry experts and when to simplify language for contractors, property managers, or homeowners. This dual capability allows you to create content that satisfies the needs of multiple stakeholders without compromising accuracy. You naturally take pride in your work and view content review as an extension of your professional craft. Mentoring others comes naturally to you, as you recognize the importance of passing on practical knowledge to the next generation of trade professionals.

This position offers significant longevity, as current team members in similar roles have remained with the company for over 10 years. We provide a competitive compensation structure within a flexible schedule framework, allowing you to manage your workload according to your availability. Projects are reviewed on a freelance basis, and you have the autonomy to accept or decline opportunities based on your interests and schedule. You will be required to respond to project offers within 48 hours and complete any accepted reviews within 48 hours of acceptance. This ensures a streamlined workflow that respects both deadlines and your time.

If you are a meticulous professional with deep roots in the construction industry, this role provides a meaningful opportunity to leverage your expertise on a global scale. Your contributions will directly impact the quality of education and marketing materials that reach millions of business owners. We invite qualified candidates who are passionate about accuracy, safety, and industry leadership to apply. Join us in building a future where home services marketing is defined by reliability, transparency, and excellence.