UX Research & Conversion Specialist

About the role

Vistamusic is seeking a dedicated UX Research & Conversion Specialist to join our dynamic team in Metro Manila, Philippines. This full-time position is ideal for someone passionate about enhancing user experiences and optimizing conversion rates through data-driven insights. You will play a crucial role in understanding user behavior, conducting research, and applying findings to improve our digital platforms. Your expertise will help us create engaging and effective user journeys that resonate with our audience and drive business growth.

Key facts

What you'll do

• Conduct comprehensive user research, including interviews, surveys, and usability testing, to gather insights on user needs and behaviors.
• Analyze qualitative and quantitative data to identify trends and patterns that inform design decisions and conversion strategies.
• Collaborate with cross-functional teams, including designers, product managers, and developers, to translate research findings into actionable recommendations.
• Develop user personas and journey maps to visualize user experiences and highlight pain points and opportunities for improvement.
• Create wireframes and prototypes to test and validate design concepts with users before full implementation.
• Monitor and evaluate the performance of existing digital products, using analytics tools to assess user engagement and conversion metrics.
• Implement A/B testing and multivariate testing to optimize landing pages and other key user touchpoints for maximum conversion.
• Stay updated on industry trends and best practices in UX research and conversion optimization to continuously enhance our methodologies.
• Present research findings and insights to stakeholders, effectively communicating the value of user-centered design in driving business objectives.
• Participate in brainstorming sessions and workshops to foster a culture of innovation and user-centric thinking within the organization.
• Mentor junior team members and contribute to building a strong UX research practice within Vistamusic.
• Collaborate with marketing teams to align user experience strategies with broader marketing initiatives and campaigns.

Requirements

• Bachelor's degree in UX design, Human-Computer Interaction, Psychology, or a related field.
• A minimum of 3 years of experience in UX research or a similar role, preferably within the music or entertainment industry.
• Proficiency in user research methodologies, including usability testing, surveys, and interviews.
• Strong analytical skills with experience in data analysis tools such as Google Analytics, Hotjar, or similar platforms.
• Familiarity with design tools such as Sketch, Figma, or Adobe XD for creating wireframes and prototypes.
• Excellent communication skills, both written and verbal, with the ability to present complex information clearly to diverse audiences.
• A strong portfolio demonstrating previous UX research projects and their impact on product design and conversion rates.
• Ability to work collaboratively in a fast-paced, team-oriented environment and manage multiple projects simultaneously.
• Knowledge of accessibility standards and best practices in user experience design.

Nice to have

• Experience in the music or entertainment sector, with a deep understanding of user behaviors in this space.
• Familiarity with conversion rate optimization (CRO) tools and techniques.
• Understanding of SEO principles and how they relate to user experience and conversion.
• Experience with customer journey mapping and service design methodologies.
• Knowledge of coding languages such as HTML, CSS, or JavaScript is a plus.

Skills & tools

• User research methodologies
• Data analysis and interpretation
• Wireframing and prototyping tools (e.g., Figma, Sketch)
• A/B testing and conversion optimization techniques
• Strong presentation and communication skills
• Familiarity with analytics platforms (e.g., Google Analytics, Hotjar)

Practical notes

• This position is based in Metro Manila, Philippines, and requires full-time engagement.
• The salary for this role will be competitive and commensurate with experience.
• Vistamusic is committed to fostering a diverse and inclusive workplace. We encourage applications from individuals of all backgrounds and experiences.
• Interested candidates can apply through our careers page at [Vistamusic Careers](https://vistamusic.bamboohr.com/careers/49).

Join Vistamusic and be part of a team that values creativity, innovation, and user-centric design. We look forward to seeing how you can contribute to enhancing the musical experience for our users!