Social Media Account Manager

About the role

As a , you will play a role in shaping the online presence of our clients. This position is designed for a creative and strategic thinker who is about social media and its impact on brand visibility. You will be responsible for developing and executing social media strategies that align with our clients' goals, ensuring that their messages resonate with their target audiences. Your expertise will help drive engagement and foster community interaction across various platforms.

Key facts

What you'll do

• Develop comprehensive social media strategies tailored to each client's unique brand and objectives, ensuring alignment with overall marketing goals.
• Create engaging and relevant content for various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and TikTok, to enhance brand awareness and engagement.
• Monitor social media channels for trends, audience insights, and competitor activities, providing actionable recommendations to optimize client strategies.
• Collaborate with graphic designers and content creators to produce visually appealing and shareable content that captures audience attention.
• Analyze performance metrics and generate detailed reports to assess the effectiveness of social media campaigns, making data-driven adjustments as necessary.
• Engage with followers and respond to comments, messages, and inquiries in a timely and professional manner, fostering a positive community around the brand.
• Stay updated on the latest social media trends, tools, and best practices to ensure clients remain at the forefront of digital marketing.
• Conduct social media audits for clients to identify strengths, weaknesses, and opportunities for improvement in their current strategies.
• Assist in the development of paid social media advertising campaigns, including audience targeting, budget management, and performance tracking.
• Work closely with the client services team to ensure communication and alignment between social media efforts and broader marketing initiatives.
• Train and mentor junior team members, sharing knowledge and best practices to enhance the overall skill set of the team.
• Participate in client meetings and presentations, effectively communicating social media strategies and results to stakeholders.

Requirements

• A minimum of 3 years of experience in social media management or digital marketing, with a proven track record of successful campaigns.
• Strong understanding of various social media platforms, their algorithms, and best practices for engagement and growth.
• Excellent written and verbal communication skills, with the ability to craft compelling messages that resonate with diverse audiences.
• Proficiency in social media management tools and analytics platforms, such as Hootsuite, Buffer, Google Analytics, or similar.
• Experience in content creation, including copywriting and graphic design, with a keen eye for aesthetics and detail.
• Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects and deadlines effectively.
• Strong analytical skills, with the ability to interpret data and translate insights into actionable strategies.
• Familiarity with SEO principles and how they relate to social media marketing.
• A passion for staying current with industry trends and emerging technologies in the digital marketing landscape.

Nice to have

• Experience in managing social media for B2B or B2C brands, particularly in the tech or e-commerce sectors.
• Knowledge of video editing software and experience in creating video content for social media platforms.
• Familiarity with influencer marketing and the ability to identify and engage with relevant influencers.
• Previous experience in a client-facing role, with strong interpersonal skills to build and maintain client relationships.
• Certification in social media marketing or digital marketing from a recognized institution.

Skills & tools

• Social media management platforms (e.g., Hootsuite, Buffer)
• Analytics tools (e.g., Google Analytics, Facebook Insights)
• Graphic design software (e.g., Adobe Creative Suite, Canva)
• Content management systems (CMS)
• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)

Practical notes

• This position is based in Cairo, Cairo, and requires a full-time commitment.
• Candidates must be eligible to work in Egypt; visa sponsorship is available for the right applicant.
• The role may involve occasional travel for client meetings or industry events.
• Interested candidates should apply through the provided link to submit their application and resume.

META

Company: Virtualworkernow

Title: Social Media Account Manager

Listed

location: Cairo, Cairo

Job type: full_time