Programmatic Account Strategist

About the role

You will serve as a trusted advisor and strategic partner to Viant's self-service customers on the Programmatic/Self-Serve DSP team based in our New York office. In this client-facing position, your primary ownership is driving platform adoption and ensuring overall client satisfaction by educating clients on features and best practices. You will optimize campaign performance and provide strategic recommendations while acting as a subject matter expert on the Viant DSP's capabilities and innovations. Your role involves owning workflows, speaking confidently with clients, and collaborating cross-functionally with Sales, Product Management, and Operations teams to deliver measurable success and foster long-term client relationships. You will empower clients to become independent and effective users of the Viant Cloud and Viant DSP platforms through guidance and support.

Key facts

What you'll do

• Build strong client partnerships by forming close relationships and serving as a trusted advisor for programmatic media buying through the Viant DSP.
• Achieve platform expertise in the Viant Cloud and Viant DSP to educate and empower customers at every stage of their journey.
• Exercise proactive campaign oversight and optimization by managing client portfolios, overseeing performance and pacing, surfacing insights, and ensuring best-in-class execution.
• Lead client enablement through campaign launches and ongoing training to help customers build trading expertise and gain independence within the platform.
• Provide strategic recommendations based on data to improve campaign delivery and results while persistently troubleshooting issues and escalating technical challenges when necessary.
• Share industry and product insights as a thought leader by communicating relevant Viant and industry updates and identifying strategic opportunities in media buying and data activation.
• Collaborate cross-functionally with internal stakeholders to share client feedback and learnings, driving improvements in platform offerings and client experience.
• Support growth and retention of existing client relationships by driving satisfaction, increasing platform adoption, and contributing to revenue and profit growth.
• Champion operational excellence by identifying opportunities to enhance team-wide efficiency and scalability, and leading process improvements and automation initiatives.
• Demonstrate ownership of end-to-end client success by aligning platform capabilities with client business objectives and evolving needs.
• Maintain meticulous documentation of client interactions, decisions, and action items to ensure continuity and strategic follow-up.
• Proactively identify risks and blockers in campaign performance and partner with internal teams to resolve them swiftly.
• Utilize analytical skills to interpret campaign data, translate insights into actions, and validate that client goals are being met.
• Represent Viant in client meetings and presentations, communicating confidently and clearly about platform updates and best practices.
• Contribute to the development of internal playbooks and training materials based on real-world client engagements.
• Drive adoption of new features and tools within the DSP to maximize value for clients.
• Act as the primary point of contact for designated accounts, ensuring timely responses and high-touch service.
• Support the definition of success metrics for client engagements and track progress against those goals.
• Identify upsell and expansion opportunities that align with client growth strategies and Viant's product roadmap.
• Foster a culture of continuous learning by staying current on programmatic trends, ad tech innovations, and competitive landscapes.

Requirements

• Bring 2-3 years of experience in a Programmatic, Account Management, Account Strategist, Technical Services, or Operations role.
• Demonstrate a solid understanding of programmatic, ad tech, self-serve DSPs, SSPs, and PMPs.
• Exhibit outstanding troubleshooting, analytical, and problem-solving skills to navigate complex client scenarios.
• Show a demonstrable passion for learning new technologies and applying them to client solutions.
• Possess outstanding communication, project management, and presentation skills to engage diverse stakeholders.
• Maintain excellent organizational skills with a process-oriented yet entrepreneurial and versatile mindset.
• Exude great energy, confidence, and passion for working in a fast-growing technology company transforming the advertising industry.
• Have experience with Internet technologies such as HTML, SQL, and JavaScript as a plus for deeper platform insights.
• Hold a BS/BA or equivalent degree, with a quantitatively-oriented degree being a plus.