Director, CPG Sales
Job description
About the role
This role advances digital media and ad technology sales within a unified demand-side team. The position focuses on enterprise advertising customers in the CPG sector. Success is measured by new business creation and growth within assigned accounts.
Sales roles connect a company's product with the customers who need it. Representatives research accounts, run demos, handle objections, and close deals. The work is quota driven and moves quickly. Strong sellers combine listening skills with product knowledge and steady follow through. Sales roles reward consistent activity and honest qualification of deals. Most companies use a defined sales process, and reps are trained on it before being left on their own.
Key facts
What you'll do
Media agencies and CPG brands receive strategic outreach and relationship development.
A sales pipeline and a client database are developed and maintained to guide selling activities.
New business is broken into existing partnerships and expanded with advertisers across screens.
Prospects are engaged and meetings are generated together with the sales development team.
Marketing strategy and product development are informed by field insights and market feedback.
Conferences and industry events are attended to represent the brand and gather market intelligence.
Requirements
The posting states a pay range of $130000 to $260000.
Digital media sales experience over a period of 5-7 years with a proven track record.
A record of strong performance includes breaking new business and consistently exceeding quotas.
Nice to have
A passion for digital media and advertising technology guides daily selling decisions.
Professional integrity and high standards shape client interactions and partnerships.
Comfort engaging with diverse people, participating in thoughtful discussion, and entertaining clients.
An overachieving mindset drives the setting of high standards and continuous improvement.
Self-directed learning, problem solving, and strong organization support complex sales cycles.
Skills & tools
General media sales tools and CRM platforms manage pipeline and reporting.
Data-driven insights and negotiation skills influence CPG buying decisions.
Practical notes
This role operates from Minneapolis with hybrid arrangements into a New York City office.
Team collaboration occurs with sales, strategy, and client services partners.
Typical interview steps
Sales hiring often includes a role play, a discovery call simulation, and a presentation. Candidates may be asked to pitch a product to a panel or handle a tough objection. Behavioral questions focus on past quota attainment and deal history. Energy and preparation matter. Interviewers often simulate the job in the interview itself, so be ready to run a short discovery call or demo. Practicing your own sales pitch out loud helps.
Good to know
Roles in ad tech often combine quota carrying responsibilities with consultative selling.
CRM and data platforms commonly support modern media sales workflows.
Cross functional collaboration with strategy and services teams is typical in campaign execution.
Sales careers in media advance through consistent pipeline generation and client growth.
Hybrid schedules balance office presence with remote flexibility in many tech companies.
Industry conferences serve as key channels for networking and pipeline development.
Questions to ask
Worth asking in any interview: how the team measures success, who the role works with daily, what the onboarding looks like, and what the company is trying to achieve this year. Asking what past hires did well is a strong final question. Keep the list short and pick the questions that matter most to you.
Career growth
Sales careers can move from SDR or associate to account executive, senior AE, manager, and director roles. Some sellers move into partnerships, account management, or revenue operations. Compensation typically mixes a base with commission tied to results. High performers in sales typically move into larger accounts, team leadership, or sales operations. Quota history and references carry the most weight in promotion.