Growth Marketing

About the role

Verkada is at the forefront of developing a physical AI platform designed to enhance security for organizations through a combination of integrated video surveillance, access control, and sensor technologies. We are in search of a Growth Manager who will spearhead initiatives focused on pipeline generation and customer acquisition for our primary product offerings. This position involves collaboration with a dynamic team to create and implement account-based marketing strategies while executing go-to-market plans effectively.

Key facts

What you'll do

• Formulate and implement account-based marketing strategies aimed at expanding our sales pipeline and driving growth.
• Create automated systems for executing marketing campaigns across various channels to maximize efficiency and reach.
• Analyze audience segmentation, pinpoint intent signals, and enhance demand generation initiatives to capture leads effectively.
• Manage the entire marketing campaign lifecycle, from the initial concept phase through to performance evaluation and reporting.
• Collaborate closely with teams across sales, marketing operations, data science, and product marketing to ensure alignment on strategic goals and priorities.
• Monitor and analyze campaign performance metrics, providing insights that will inform strategy adjustments and improve overall results.
• Develop creative content and messaging that resonates with target audiences, ensuring consistency across all marketing materials.
• Conduct market research to identify trends and opportunities that can inform marketing strategies and enhance competitive positioning.
• Engage in regular brainstorming sessions with the marketing team to generate innovative ideas and approaches for outreach and engagement.
• Foster relationships with key stakeholders to facilitate smooth execution of marketing initiatives and campaigns.
• Stay updated on industry developments and best practices to continuously refine marketing tactics and strategies.
• Prepare and present reports on marketing performance and ROI to senior management, showcasing the impact of growth initiatives.

Requirements

• A minimum of 4 to 8 years of experience in B2B marketing, business operations, strategic consulting, or within a startup environment.
• At least 2 years of experience specifically in marketing, including exposure to B2C marketing strategies.
• A proven track record of managing large-scale marketing campaigns and optimizing their performance for better results.
• Experience in cross-functional collaboration, particularly with sales and product development teams, to drive marketing success.
• Must possess the legal right to work in the United States without the need for sponsorship.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.

Nice to have

• Familiarity with marketing automation tools and CRM systems to streamline campaign management.
• Experience in digital marketing channels, including social media, email marketing, and content marketing.
• Knowledge of SEO and SEM strategies to enhance online visibility and lead generation efforts.
• Previous experience in a technology or SaaS company, particularly in a growth marketing role.
• Understanding of customer journey mapping and user experience principles to improve engagement.

Skills & tools

• Proficiency in data analysis and interpretation, with a strong command of SQL for querying databases.
• Advanced skills in Excel for data manipulation, reporting, and analysis.
• Familiarity with marketing analytics tools to track campaign performance and ROI.
• Excellent communication skills, both written and verbal, to effectively convey marketing messages and insights.

Practical notes

• The annual on-target earnings (OTE) for this role range from $175,000 to $195,000 USD, reflecting the importance of this position in driving company growth.
• Benefits provided include comprehensive health coverage with 100% of employee premiums covered and 80% for family members, along with options for Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).
• Additional perks include mental health support services, paid parental leave, fertility assistance, professional development stipends, and daily healthy lunch offerings.
• This role necessitates a full-time on-site presence at our headquarters in San Mateo, California, five days a week, with flexible working hours to accommodate personal needs.