Senior Field Marketing Manager

About the role

Verkada is on the lookout for a dynamic and strategic leader to take on the role of Senior Field Marketing Manager, focusing on our Enterprise West business segment. This position is crucial for driving demand generation and enhancing pipeline growth. As a key collaborator with sales leadership, you will play an essential role in achieving revenue objectives and ensuring the marketing initiatives align with the overall business strategy.

Key facts

What you'll do

• Collaborate closely with sales leadership to establish and manage pipeline objectives, ensuring that revenue goals are consistently met.
• Design and implement regional marketing campaigns, which may include trade shows, webinars, and events hosted by the company.
• Develop and execute account-based marketing strategies while providing guidance to sales representatives on effective implementation.
• Foster thought leadership and community involvement centered around cloud-based physical security solutions.
• Work in tandem with corporate demand generation teams to synchronize campaign strategies and performance metrics.
• Support channel partners by advising them on marketing strategies and customer engagement efforts.
• Partner with product marketing teams to create compelling positioning, messaging, and materials that advocate for our customers.
• Analyze market trends and customer feedback to refine marketing strategies and enhance overall effectiveness.
• Monitor and report on the performance of marketing initiatives, adjusting tactics as necessary to optimize results.
• Manage budgets for marketing campaigns, ensuring efficient allocation of resources to maximize return on investment.
• Build relationships with key stakeholders to enhance collaboration and drive marketing success across the organization.
• Stay updated on industry trends and competitor activities to inform strategic decision-making.

Requirements

• A minimum of 7 years of experience in B2B marketing, with at least 3 years dedicated to Enterprise Marketing.
• Proven ability to juggle multiple events and projects simultaneously, from initial planning stages through to post-event evaluations.
• Experience collaborating with strategic or channel partners to execute marketing programs effectively.
• Strong grasp of procurement personas and the capability to clearly communicate our value proposition to various audiences.
• Demonstrated experience serving as a trusted advisor to sales leadership, providing insights and recommendations.
• An entrepreneurial mindset that thrives in fast-paced, evolving environments.
• A history of creating innovative and unconventional demand generation initiatives.
• Willingness to travel approximately 30-40% of the time, averaging 1-2 days per week.
• Excellent organizational skills and a strong sense of responsiveness to team needs.

Nice to have

• Familiarity with digital marketing tools and platforms that enhance campaign effectiveness.
• Experience in the security technology sector or related fields.
• Knowledge of analytics tools to measure and report on marketing performance.

Skills & tools

• Expertise in B2B marketing strategy development and execution.
• Proficiency in account-based marketing (ABM) methodologies.
• Strong background in demand generation tactics and strategies.
• Event management experience, including planning and execution of large-scale events.
• Skills in partner marketing and aligning marketing efforts with sales objectives.
• Ability to foster sales alignment and collaboration across teams.

Practical notes

• Candidates must have independent authorization to work in the U.S., as we are unable to provide visa sponsorship.
• Our benefits package includes full coverage of employee healthcare premiums, with 80% coverage for family members, options for Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA), mental health support services, paid parental leave, fertility assistance, professional development stipends, and daily healthy lunch options.
• Compensation may also include additional incentives related to sales performance, discretionary bonuses, and equity opportunities in the form of restricted stock units (RSUs).

Join Verkada and be a part of a team that is revolutionizing the security industry through innovative marketing strategies and a commitment to excellence. If you are a results-driven marketing professional with a passion for technology and a desire to make a significant impact, we encourage you to apply for this exciting opportunity.