Growth Marketing Manager, Agent Stack

About the role

In this position, you will be responsible for designing and executing comprehensive multi-channel marketing initiatives aimed at guiding both developers and enterprise clients through their journey with Vercel. Your focus will be on enhancing user engagement and driving revenue growth, as you will operate at the crossroads of product development, demand generation, and data analytics. This role offers a unique opportunity to significantly impact customer relationships and business outcomes on a global scale.

Key facts

What you'll do

• Take charge of lifecycle marketing campaigns from inception to completion across various channels, including email, in-app notifications, and paid advertising, to boost user activation, adoption, and retention rates.
• Develop and implement segmentation and personalization strategies that ensure developers and enterprise decision-makers receive timely and relevant content.
• Create and manage customer journey maps, identifying areas of friction and redesigning interactions to enhance conversion rates and customer loyalty.
• Establish automated workflows based on user behavior triggers, conduct A/B testing, and refine strategies based on performance analytics.
• Analyze campaign outcomes, extract insights, and recommend actionable improvements to enhance future marketing efforts.
• Collaborate with Sales, Customer Success, and the broader go-to-market teams to ensure that lifecycle marketing initiatives align with overall company goals.
• Partner with design and product marketing teams to develop compelling messaging that resonates with both technical and business-oriented audiences.
• Monitor industry trends and competitor activities to inform marketing strategies and maintain a competitive edge.
• Utilize customer feedback to continuously improve marketing tactics and enhance the overall customer experience.
• Manage budgets for marketing campaigns and ensure efficient allocation of resources to maximize ROI.
• Foster a culture of experimentation and innovation within the marketing team, encouraging new ideas and approaches.

Requirements

• A minimum of 4 years of experience in lifecycle, CRM, or growth marketing, ideally within the SaaS, developer tools, or B2B technology sectors.
• Proficient in using marketing automation tools such as HubSpot, Iterable, Braze, or Marketo to streamline marketing efforts.
• Experience with analytics platforms like Amplitude, Segment, Looker, or Mixpanel to track and interpret marketing performance.
• Proven track record of designing and scaling multi-channel lifecycle marketing programs that have successfully increased product adoption and retention rates.
• Strong analytical skills with the ability to translate data insights into actionable marketing strategies.
• Experience collaborating effectively across various teams, including Product, Engineering, Design, and Go-To-Market (GTM) teams.
• Excellent written and verbal communication skills, capable of engaging both technical and executive audiences.
• A proactive mindset towards experimentation and the ability to build scalable marketing programs from the ground up.

Nice to have

• Experience in the developer tools space or familiarity with the developer community.
• Knowledge of SEO best practices and how they integrate with marketing strategies.
• Previous experience in a fast-paced startup environment, demonstrating adaptability and agility.

Skills & tools

• Marketing automation platforms: HubSpot, Iterable, Braze, Marketo
• Analytics tools: Amplitude, Segment, Looker, Mixpanel
• Expertise in multi-channel campaign design and A/B testing methodologies
• Proficient in customer journey mapping and behavioral segmentation techniques

Practical notes

• The salary range for this position in San Francisco is between $176,000 and $220,000, with potential adjustments based on location for candidates outside of San Francisco.
• The overall compensation package may include equity options, comprehensive benefits, and eligibility for bonuses or variable pay.
• Vercel offers inclusive healthcare coverage and flexible time-off policies to support work-life balance.
• Employees will receive necessary equipment and a budget for remote work setup.
• The company encourages professional development through mentorship opportunities and support for attending industry events and skill-building activities.

About the company

Vercel gives developers the tools and cloud infrastructure to build, scale, and secure a faster, more personalized web. As the team behind v0, Next. js, and AI SDK, Vercel helps customers like Ramp, Supreme, PayPal, and Under Armour build for the AI-native web.