Business Development Representative, Majors

About the role

Vercel is seeking a Business Development Representative focused on the Majors segment to help bring new enterprise companies onto its platform and accelerate adoption among its largest accounts. In this role, you will own the end-to-end outbound and inbound journey for enterprise prospects, connecting with engineering and product leaders to demonstrate how Vercel unblocks faster shipping and superior web experiences. You will work hand in hand with Account Executives to research, qualify, and develop opportunities within complex, large-scale organizations across your portfolio. The position requires a high level of ownership, using consultative outreach to surface business needs and align Vercel capabilities with strategic priorities. You will translate technical differentiators into business outcomes, ensuring that messaging resonates with both technical evaluators and executive sponsors. Collaboration with cross-functional partners will be essential to refine positioning, share feedback from the field, and improve win rates over time. Your work will directly influence pipeline creation and revenue generation for the enterprise business by nurturing relationships from initial contact through to successful handoff. This is a hands-on role for a self-motivated professional who thrives in a fast-paced, quota-influential environment focused on enterprise-scale impact.

Key facts

What you'll do

• Identify enterprise organizations that would benefit from Vercel's platform through proactive research and targeted outreach to engineering and product leadership.
• Conduct in-depth prospect research to build contextualized outreach sequences that highlight how Vercel drives faster deployments and improved digital experiences.
• Own the full outbound pipeline generation process, crafting tailored messages that engage decision-makers and economic buyers within large organizations.
• Qualify inbound inquiries by assessing fit, need, and urgency, ensuring high-quality opportunities are routed effectively to the sales team.
• Collaborate closely with Account Executives to develop multi-threaded strategies that penetrate complex enterprise structures and champion Vercel's value.
• Partner with Marketing to refine campaign targeting, messaging frameworks, and content that improve response rates and engagement quality.
• Work with Sales Engineering to design and deliver technical discovery calls that clarify requirements and align solution fit with enterprise priorities.
• Liaise with Customer Success to understand adoption patterns and translate early-stage insights into improved positioning and objection handling.
• Track and analyze outreach performance metrics within CRM systems, using data to iterate on messaging, sequencing, and timing.
• Maintain rigorous documentation of all prospect interactions, ensuring continuity of conversations and enabling seamless team collaboration.
• Support the creation of battle cards, competitive insights, and win-loss analyses to strengthen the overall enterprise sales approach.
• Contribute to the development of strategic account plans for key targets, aligning Vercel's solutions with documented business and technical priorities.
• Identify expansion opportunities within existing customer relationships, helping to surface new use cases and stakeholder sponsors.
• Represent Vercel in a professional and consultative manner, building credibility and trust with technical and executive audiences.
• Participate in sales readiness activities, including role-playing, feedback sessions, and ongoing training to sharpen skills and techniques.

Requirements

• 2+ years of experience in an outbound SDR role focused on enterprise or complex B2B sales environments.
• Demonstrated ability to prospect and navigate complex organizational structures within Fortune 500 companies and large enterprises.
• Strong interest in web development, front-end technologies, and current technology trends impacting digital experiences.
• Clear communication skills with the ability to explain technical concepts to both technical and non-technical stakeholders effectively.
• Solid problem-solving abilities and meticulous attention to detail in managing multiple opportunities and touchpoints.
• Self-directed work style combined with the discipline to manage time and priorities across competing demands.
• Proven capability to work effectively in cross-functional collaborations with marketing, engineering, and customer success teams.
• Willingness to adhere to company processes, CRM hygiene standards, and sales methodologies that support scalable growth.
• Eligibility to work in the location specified for the role, with flexibility to operate in a hybrid work environment across designated cities.
• Commitment to representing Vercel with integrity, professionalism, and alignment to the company's mission and values.

Nice to have

• Background in computer science, web development, or a related technical discipline that supports credible conversations with technical audiences.
• Familiarity with Vercel, Next.js, or other modern web development and deployment platforms used in the enterprise.
• Experience using Salesforce, Outreach, or similar sales and engagement platforms to manage pipeline and track interactions.
• Prior exposure to enterprise sales motions, particularly within cloud infrastructure, developer tools, or SaaS categories.
• Understanding of key concepts in web performance, edge computing, and developer experience improvements.
• Experience collaborating with revenue operations or sales operations teams to optimize workflows and reporting.
• Track record of exceeding quotas or demonstrating consistent pipeline generation in previous SDR or sales roles.

Practical notes

• This is a full-time position based in a hybrid work model with expected presence in one of the following locations San Francisco, New York City, Austin.
• Compensation details were not supplied in the source material and are not specified on this page.
• Total compensation may include a base salary, equity, benefits, and eligibility for bonus or variable pay programs, as described in separate materials.
• Benefits outlined in source materials include inclusive healthcare, flexible time off, mentorship, professional development events, provided work gear, and a work-from-home budget.
• Candidates must be eligible to work in the location assigned to the role and comply with any location-based policies governing hybrid schedules.
• No specific visa sponsorship information, hours, or travel requirements were provided in the source documentation for this role.
• Application deadlines were not mentioned in the provided source, and candidates are encouraged to review any updated instructions on official hiring channels.