Senior Brand Designer

About the role

You will own the strategic expansion and visual articulation of Vercel's brand identity across all touchpoints, ensuring consistency and ambition in every execution. You will craft systems and moments that translate the complexity of agentic infrastructure into clear, recognizable, and scalable brand experiences. This role requires you to act as a visual strategist who leverages AI-assisted workflows to rapidly prototype and iterate on brand expression. You will own the responsibility of bridging high-level creative strategy with detailed production execution across digital and physical realms. You will be the primary driver for evolving the foundational visual language that represents the most ambitious builders in the world. You will ensure that every asset, from a social post to a flagship event, communicates a cohesive and daring brand narrative. Ultimately, your work will define what it means to build the future, making the intangible concepts of agents and infrastructure feel tangible and inspiring.

Key facts

What you'll do

Lead the conception and execution of brand moments including product launches, global campaigns, major events, and internal initiatives that define Vercel's cultural footprint.

Evolve the foundational visual systems of the brand, encompassing typography, color theory, composition rules, iconography, photography, motion language, and product-brand expression to ensure future-proof scalability.

Design across a diverse spectrum of mediums including responsive web interfaces, motion graphics, three-dimensional forms, social media narratives, print collateral, physical swag, and environmental installations, always selecting the optimal format for the story.

Fluently transition between Figma and production code, writing HTML, CSS, and JavaScript, while utilizing AI-assisted development tools such as v0, Cursor, and Claude Code to independently prototype intricate brand expressions and explore new frontiers.

Architect and evolve a comprehensive brand system that scales effortlessly across teams and time, translating abstract guidelines into tangible tools, templates, and production-ready assets for immediate implementation.

Orchestrate the end-to-end creative process, moving seamlessly from initial concept and rough sketches through to meticulous final production, including the preparation of detailed technical files, specifications, and handoff assets for engineering teams.

Discern the precise moments where motion, 3D rendering, or emerging technology meaningfully enhances a brand message, while also recognizing when a minimalist and restrained execution delivers superior clarity and impact.

Establish a unified visual language that harmonizes the needs of product design, marketing campaigns, and internal communications, ensuring flexibility for both everyday interactions and landmark brand announcements.

Collaborate directly with design engineers to refine interactive prototypes into high-fidelity digital experiences that maintain brand integrity while pushing technical boundaries.

Partner cross-functionally with engineering, marketing, product design, and executive leadership to align on long-term strategy and deliver cohesive, high-impact work that advances business objectives.

Commission and manage external creative partners including specialized studios, freelance consultants, photographers, illustrators, printers, and fabricators to extend the capabilities of the internal team for specialized outputs.

Champion and articulate creative decisions in presentations and written documentation, clearly linking visual choices back to overarching brand strategy, target audience needs, and measurable business outcomes.

Requirements

Bring a minimum of 5 years of professional experience in brand design, marketing design, or visual communication, ideally within a fast-paced SaaS, developer tools, or high-growth technology environment.

Present a portfolio that demonstrates exceptional aesthetic judgment and strategic thinking, featuring a range of work that showcases your ability to build systems, navigate complex constraints, and execute across multiple disciplines.

Showcase evidence of your process, including sketches, research, iterations, and rationales, proving that compelling final results stem from rigorous exploration and strategic decision-making.

Demonstrate a deep understanding of visual fundamentals such as hierarchy, contrast, whitespace, color theory, and grid systems, applied consistently across both digital and physical media.

Possess strong written and verbal communication skills, capable of articulating design intent, defending creative choices, and collaborating effectively with diverse stakeholders at all levels of an organization.

Thrive in a fast-paced, ambiguous environment where priorities can shift rapidly, and you are expected to manage multiple projects simultaneously without sacrificing quality or attention to detail.

Embrace a builder-first mindset, showing empathy for the technical constraints and possibilities faced by developers and engineers, which informs your design solutions.

Commit to maintaining a high standard of quality and craftsmanship in every piece of work you produce, ensuring that the brand consistently feels polished, intentional, and professional.

Be comfortable making decisions and taking full ownership of projects from inception to completion, demonstrating accountability for the final results and the health of the brand ecosystem.

Nice to have

Experience working with AI-native design tools and workflows is highly valued.

A background in developer platforms, infrastructure, or technical documentation is a significant advantage.

Practical notes

This is a full-time role (40 hours per week).

This position is eligible to be located in San Francisco or New York City.

Travel is not required for this role.

Visa sponsorship is available for roles that require it.