Senior Marketing Manager, Activism & Engagement

About the role

Uja is seeking a dynamic and experienced Senior Marketing Manager to lead our Activism & Engagement initiatives. In this role, you will be responsible for developing and executing marketing strategies that resonate with our audience and drive engagement. You will collaborate with various teams to enhance our outreach efforts and amplify our message. This position is based in North York, Ontario, and offers a unique opportunity to make a significant impact within the organization and the community.

Key facts

What you'll do

• Develop and implement comprehensive marketing strategies focused on activism and community engagement to enhance Uja's visibility and mission.
• Collaborate with cross-functional teams, including communications, social media, and community outreach, to create cohesive campaigns that drive engagement and participation.
• Analyze market trends and audience insights to identify opportunities for growth and improvement in our marketing efforts.
• Manage and oversee the execution of marketing campaigns, ensuring they align with Uja's goals and objectives.
• Create compelling content for various platforms, including social media, newsletters, and the Uja website, to effectively communicate our initiatives and engage our audience.
• Foster relationships with community partners, stakeholders, and influencers to amplify our message and increase our reach.
• Monitor and evaluate the effectiveness of marketing campaigns through data analysis and reporting, making adjustments as necessary to optimize performance.
• Lead a team of marketing professionals, providing mentorship and guidance to ensure high-quality output and professional development.
• Organize and participate in community events and initiatives that promote Uja's mission and encourage public involvement.
• Stay informed about industry trends and best practices in marketing, activism, and community engagement to keep Uja at the forefront of effective outreach strategies.
• Develop and manage the marketing budget, ensuring resources are allocated effectively to maximize impact.
• Prepare and present reports to senior leadership on marketing performance, insights, and recommendations for future initiatives.

Requirements

• A bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• A minimum of 5 years of experience in marketing, with a focus on activism, community engagement, or social impact initiatives.
• Proven track record of developing and executing successful marketing campaigns that drive engagement and participation.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives that resonate with diverse audiences.
• Experience in managing teams and leading projects from conception to execution.
• Proficiency in digital marketing tools and platforms, including social media, email marketing, and content management systems.
• Strong organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines.
• A passion for social justice, community engagement, and the mission of Uja.

Nice to have

• Experience in the nonprofit sector or with organizations focused on social impact.
• Familiarity with graphic design tools and software for creating marketing materials.
• Knowledge of SEO best practices and online marketing strategies.
• Previous experience in event planning and execution.
• Bilingual proficiency in English and another language is a plus.

Skills & tools

• Marketing strategy development
• Content creation and storytelling
• Data analysis and reporting
• Team leadership and project management
• Digital marketing platforms (e.g., Google Analytics, social media management tools)
• Budget management

Practical notes

• This position is based in North York, Ontario, and is a full-time role.
• Salary details are competitive and commensurate with experience.
• Uja is committed to diversity and inclusion in the workplace and encourages applications from all qualified candidates.
• Visa sponsorship may be available for the right candidate.

If you are about making a difference through effective marketing and community engagement, we invite you to apply for the Senior Marketing Manager position at Uja. Join us in our mission to create positive change and empower communities.