Product Marketing Manager: Trust & Safety, Community

About the role

You will own the end-to-end product marketing strategy for Twitch's most critical trust, safety, and community health initiatives. This role requires you to deeply understand the nuanced challenges of live environments and translate complex safety features into clear, actionable narratives for diverse audiences. You will act as the primary marketing voice for products that protect users and empower creators to build thriving communities. This position demands comfort with sensitive topics and the ability to operate effectively in ambiguous, rapidly evolving situations. You will champion products that are foundational to the platform's integrity, even when they are not the most visible or flashy.

Key facts

What you'll do

• Own product marketing strategy for the Trust & Safety and Community portfolios, developing deep expertise into user safety problems and the competitive ecosystem surrounding live platforms.
• Craft compelling positioning and messaging that translates intricate, nuanced product features into clear value propositions for creators, moderators, and viewers across the platform.
• Develop and execute go-to-market strategies for new product launches and feature releases, including audience segmentation, channel strategy, launch timing, and success metrics.
• Partner deeply with Product Management to influence roadmap priorities through market insights, competitive intelligence, and community feedback, ensuring marketing has a seat at the table from ideation through launch.
• Collaborate with Brand, Communications, and Integrated Marketing teams to develop holistic campaigns that drive awareness, education, and adoption of safety and community tools.
• Navigate sensitive topics with care and strategic precision, developing communication strategies for products that address harassment, content moderation, creator safety, and community health.
• Build and maintain cross-functional relationships with Policy, Legal, Creator Programs, and Customer Support to ensure aligned messaging and coordinated launches.
• Define and track key performance indicators for product adoption, retention, and sentiment, using data to iterate on marketing strategies and demonstrate tangible impact.
• Champion the creator and community voice internally, bringing user insights and feedback directly into product and marketing decisions to shape future capabilities.
• Analyze complex data sets to understand behavioral patterns and community trends, translating these insights into actionable marketing strategies.
• Serve as a subject matter expert on community health and safety, representing the function in high-stakes internal and external discussions.
• Evaluate the performance of marketing initiatives post-launch, identifying opportunities for optimization and scaling successful approaches.
• Work closely with customer-facing teams to gather qualitative feedback and integrate real-world creator experiences into ongoing strategy.
• Ensure all messaging aligns with Twitch's brand values while adapting tone and format for different audience segments and cultural contexts.
• Drive thought leadership on community safety topics, positioning Twitch as a responsible leader in live streaming.
• Partner with research teams to design studies that uncover unmet safety needs and opportunities for product innovation.
• Maintain fluency in current content moderation challenges, policy updates, and regulatory considerations impacting the platform.
• Act as an internal advocate for the creator community, ensuring their perspectives are central to product and marketing decisions.

Requirements

• 5+ years of product marketing experience, preferably in consumer technology, social platforms, or a related field.
• Demonstrated experience managing complex, sensitive, and high-stakes projects that require strong judgment and discretion.
• Exceptional written and verbal communication skills, with the ability to distill complex concepts into clear, compelling narratives.
• Strong strategic thinking and problem-solving abilities, with comfort in navigating ambiguity and making decisions with incomplete information.
• Experience working cross-functionally with engineering, product, design, legal, and policy teams to drive initiatives forward.
• Deep empathy and cultural sensitivity, with a genuine commitment to fostering safe and inclusive online communities.
• Proven ability to analyze data and translate insights into actionable marketing strategies and recommendations.
• Strong project management skills, with the capacity to manage multiple priorities and deadlines in a fast-paced environment.
• Bachelor's degree or equivalent practical experience; advanced degree preferred.
• Passion for live streaming, online communities, and the unique dynamics of creator-audience interactions.
• Understanding of community management principles and the challenges of maintaining healthy online interactions.
• Familiarity with content moderation challenges and the balance between safety and free expression.
• Willingness to engage with sensitive topics such as harassment, safety, and policy enforcement to develop appropriate messaging.
• Commitment to ethical marketing practices and representing products with accuracy and integrity.

Nice to have

• Experience with community safety products or platforms focused on user protection.
• Background in creator economy platforms or social media environments.
• Knowledge of content moderation best practices and policy frameworks.
• Prior experience collaborating with legal, policy, or trust and safety teams.
• Understanding of global community standards and regional differences in online behavior.

Practical notes

• This is a full-time position based in Irvine, California.
• Applicants must be authorized to work in the United States without sponsorship for this role.
• The position requires engagement with sensitive topics and cross-functional collaboration across distributed teams.
• Willingness to adapt to evolving priorities in a fast-paced, growth-stage environment is essential.