Sr. Product Manager, Commerce

About the role

Twitch is looking for a Senior Product Manager to lead commerce initiatives on its live streaming platform. This role focuses on building and improving the monetization and shopping features that connect creators with their audiences in meaningful ways. The Senior Product Manager will work closely with engineering, design, and business teams to ship commerce products that drive revenue and enhance the overall viewer experience. You will own the product lifecycle from discovery through launch and ongoing iteration, ensuring that commerce features meet the needs of both creators and viewers, making this a high-impact position within the commerce organization at Twitch.

Key facts

What you'll do

Define the product vision and strategy for commerce features on the Twitch platform, aligning with company-wide business goals and creator needs

Partner with engineering and design teams to deliver commerce functionality across web and mobile experiences for both streamers and viewers

Analyze user behavior and transaction data to identify opportunities for growth and improvement in the commerce funnel and conversion paths

Write clear product requirements and user stories that guide development teams through each stage of the build and release cycle

Work directly with creators and partners to understand their commerce needs, pain points, and aspirations for monetizing their content

Run experiments and measure the impact of commerce features on key business metrics including revenue, engagement, and user retention

Coordinate cross-functional stakeholders including marketing, legal, and finance teams to ensure commerce products meet all regulatory and business requirements

Prioritize features and roadmap items based on business impact, user value, and feasibility assessments with engineering partners

Lead the end-to-end launch of new commerce products and features from planning through post-launch review and optimization

Iterate on existing commerce tools and workflows to improve conversion rates, reduce friction, and increase overall user satisfaction over time

Requirements

Proven experience as a product manager with a focus on commerce or marketplace products in a consumer-facing technology company

Strong understanding of e-commerce fundamentals including payment processing, checkout flows, and the broader digital transaction ecosystem

Ability to work cross-functionally with engineering, design, and business teams in a fast-paced and collaborative environment

Experience defining and executing product strategy in a dynamic setting where priorities may shift based on market conditions

Excellent written and verbal communication skills for effective stakeholder alignment, presentation, and documentation across all levels of the organization

Comfortable with data analysis and using quantitative metrics to drive product decisions and validate hypotheses about user behavior

Experience managing product roadmaps and prioritizing competing initiatives while balancing short-term needs with long-term strategic goals

Bachelor's degree in computer science, business, economics, or a related field from an accredited institution

Nice to have

Experience working in live entertainment or creator economy platforms where real-time audience engagement drives commerce activity

Familiarity with streaming technology and real-time content delivery systems that power large-scale interactive experiences for millions of users

Background in payments or financial products with an understanding of regulatory considerations and compliance requirements in digital commerce

Previous experience managing a team of product managers or analysts and mentoring junior team members through their growth

Knowledge of affiliate marketing and brand partnership models in digital media, including how to structure and measure partnership programs

Skills & tools

Product management frameworks and methodologies for structuring product work and driving alignment across cross-functional teams

SQL and data analysis tools for evaluating product performance, tracking key metrics, and generating insights from user data

Prototyping tools for communicating design concepts and product ideas clearly to stakeholders and engineering partners

Project management software for tracking roadmap progress, managing dependencies, and ensuring timely delivery of product initiatives

API and backend system understanding for commerce integrations including payment gateways, inventory management, and fulfillment systems

A/B testing platforms and experimentation frameworks for running controlled studies and measuring the impact of feature changes

Practical notes

This role is based in San Francisco, CA with options for hybrid work arrangements and in-person collaboration with the local team

The team operates on a standard business schedule with some flexibility for deep work sessions and individual productivity preferences

Candidates should expect to participate in regular cross-functional meetings, product reviews, and stakeholder check-ins throughout each week

The hiring process includes multiple interviews with product leaders and engineering partners to assess both technical and product thinking

Relocation assistance may be available for candidates moving to the San Francisco area to fill this position

About the company

Twitch is an interactive livestreaming service for content spanning gaming, entertainment, sports, music, and more.