Brand Manager

About the role

Trendyol is on the lookout for a highly skilled Brand Manager to spearhead our marketing communications efforts across the Central and Eastern Europe (CEE) region. This role is in shaping the brand's strategy and ensuring that our messaging resonates effectively across various channels. You will collaborate with cross-functional teams and external partners to market insights and drive impactful campaigns that enhance customer engagement and foster business growth. If you are about brand management and thrive in a dynamic, international environment, this opportunity is for you.

Key facts

What you'll do

• Lead the brand marketing initiatives and oversee content creation and communication strategies specifically for the CEE region.
• Foster effective communication between the marketing department and other internal teams to enhance the overall customer experience.
• Collaborate with diverse marketing teams, including media, digital, influencer, CRM, and creative, to ensure a unified brand message across all platforms.
• Define the style, tone, and language of content by analyzing existing data and monitoring competitors within the region.
• Develop and implement the brand strategy while managing the execution of the annual marketing calendar for targeted markets and categories.
• Conduct thorough analyses of competitors and industry best practices to inform brand marketing strategies and content development.
• Work closely with creative, media, and event agencies, as well as various third-party partners, to create and execute innovative projects and campaigns.
• Identify and explore market opportunities proactively to enhance the brand's visibility and market presence.
• Monitor performance metrics and adjust strategies based on data-driven insights to ensure optimal outcomes.
• Engage in continuous learning and development, staying updated on the latest trends and technologies in brand management and marketing.

Requirements

• A Bachelor's or Master's Degree, preferably in Engineering, Management, Economics, or a related field.
• At least 10 years of experience in sectors such as FMCG, retail, e-commerce, or fashion, with a strong preference for international experience.
• Demonstrated experience in managing teams and handling sponsorships or partnerships within the region.
• A data-driven mindset with a focus on results, alongside strong analytical thinking capabilities.
• Excellent communication skills, both written and verbal, with a high proficiency in English.
• Proven ability to manage multiple tasks, prioritize effectively, and coordinate various project stakeholders.
• A proactive approach with a strong initiative to deliver high-quality, business-focused outcomes in a timely manner.
• Willingness and ability to travel without restrictions to meet business needs.

Nice to have

• Experience in digital marketing and familiarity with the latest tools and platforms in the industry.
• A background in creative storytelling and content marketing strategies.
• Knowledge of the CEE market dynamics and consumer behavior trends.
• Proficiency in additional languages relevant to the CEE region.

Skills & tools

• Proficient in marketing analytics tools and software for data interpretation and campaign performance tracking.
• Strong project management skills with the ability to lead cross-functional teams effectively.
• Familiarity with content management systems (CMS) and digital marketing platforms.
• Excellent presentation skills, capable of conveying ideas clearly and persuasively.
• Strong understanding of branding principles and marketing strategies.
• Ability to navigate and social media platforms for brand promotion and engagement.

Practical notes

• This position is based in Bucharest, and candidates should be prepared for occasional travel within the CEE region.
• Trendyol offers a hybrid working model that promotes flexibility while ensuring team collaboration.
• A personalized training allowance will be provided to support your professional development and learning opportunities.
• We are committed to fostering a diverse and inclusive work environment where every team member's voice is valued and heard.

Take the Next Step

If this role aligns with your career aspirations and you are excited about the opportunity to contribute to Trendyol's growth, we encourage you to apply today. We look forward to the possibility of working together and advancing our brand's presence in the CEE region. If you wish to learn more about our team and culture, feel free to explore our Career Website, LinkedIn, or YouTube channel to get a glimpse of #LifeatTrendyol and our collaborative work environment.