SEO & Organic Growth Manager

About the role

Transfr is on the lookout for an SEO & Organic Growth Manager to lead our efforts in enhancing organic search visibility, content development, and website optimization. This role will report to the Chief Marketing Officer and will be instrumental in shaping our strategies for Search Engine Optimization (SEO) and App Store Optimization (AEO). The right candidate will excel in a fast-paced setting, effectively merging content strategy with website execution and performance metrics analysis.

Key facts

What you'll do

• Lead the development and execution of SEO and AEO strategies to ensure that education and workforce leaders can easily discover Transfr when searching for relevant solutions.
• Create and implement a comprehensive content strategy that translates audience queries and search data into impactful on-site and off-site content.
• Manage the day-to-day operations of transfrinc.com, making necessary updates in Webflow to ensure the site reflects current messaging and marketing campaigns.
• Improve website performance by optimizing page content, metadata, internal linking structures, and conversion pathways.
• Identify and implement technical SEO improvements to enhance crawlability, indexation, page speed, and overall site health.
• Collaborate with external partners, including social media and design agencies, to ensure project timelines are met and deliverables are achieved.
• Analyze website and content performance metrics to derive actionable insights and recommendations for ongoing improvements.
• Stay updated on the latest trends in search behaviors, particularly those influenced by AI and generative search technologies.
• AI tools for research, content creation, and SEO processes, including platforms like ChatGPT, Jasper, or similar technologies.
• Coordinate effectively with agencies, freelancers, and internal team members to ensure project goals are met on time and within scope.
• Maintain a strong understanding of SEO principles, including keyword strategy, content optimization, technical SEO, and site architecture.

Requirements

• At least 4 years of experience in SEO, content marketing, digital marketing, or a related discipline, with a solid understanding of schema markup, Core Web Vitals, and website technical quality assurance.
• Comprehensive knowledge of SEO fundamentals, including keyword strategy, content optimization, technical SEO, and site structure.
• Demonstrated experience in developing content strategies that significantly improve organic visibility and user engagement.
• Proficiency in utilizing AI tools for research, content generation, and SEO workflows, such as ChatGPT, Jasper, or similar applications.
• A strong interest in the evolution of search behaviors, particularly in relation to AI-driven search and generative search results.
• Experience in analyzing website and content performance data, providing actionable insights and recommendations for improvement.
• Basic familiarity with HTML, CSS, JavaScript, or similar coding languages is preferred.
• Strong project management capabilities to effectively coordinate with agencies, freelancers, and team members.

Nice to have

• Experience or familiarity with B2B SaaS, educational technology, workforce development, or nonprofit sectors would be beneficial.
• Knowledge of advanced SEO tools and analytics platforms is a plus.
• Understanding of user experience (UX) principles and how they relate to SEO and content strategy.

Skills & tools

• Proficient in Webflow, various SEO tools, content management systems, and analytics platforms to track and enhance performance.
• Familiarity with project management tools to streamline workflows and communication.

Practical notes

• The salary range for this position is between $130,000 and $145,000, with opportunities for bonuses and equity based on experience and qualifications.
• Benefits include comprehensive medical, dental, and vision insurance, a 401(k) retirement plan, paid time off, and a budget for professional development.
• This role is fully remote, offering flexible work arrangements to accommodate personal and professional needs.

About Us

At Transfr, we are committed to creating pathways for career success through immersive learning experiences. Our training simulations empower individuals to gain real-world skills and pursue fulfilling careers. We strive to make education engaging and accessible, fostering growth and opportunity for everyone. Join us in our mission to education and workforce development.