In-house Social Creator

About the role

The role is based in New York and operates as a full-time engagement. At Tracksuit, we are building an incredible product that our customers LOVE and use every day. We are actively seeking a bold, full-stack content creator to join Tracksuit Studio and help us construct the biggest, most engaged marketing and brand audience in the world. On the team you would be responsible for owning the entire content lifecycle from ideation to analytics. You are Tracksuit's new In-House Social Creator, and this position requires someone who dreams in memes and eats internet trends for breakfast. You must possess the ability to translate complex ideas into shareable, human-led content that resonates across platforms. We do not operate in a category where we are saving lives, so the risk of being boring is intentionally higher than the risk of saying something a bit weird, and we actively encourage you to push the boat out. Why join us at Tracksuit is the natural next question for any ambitious creator.

Key facts

What you'll do

• You will architect and execute a content strategy that leverages our product to build the biggest, most engaged marketing audience in the world.
• You are the storyteller who must translate complex product features into simple, viral narratives that drive brand awareness and community growth.
• If you dream in memes and eat internet trends for breakfast, you will thrive in an environment that rewards speed, creativity, and boldness over perfectionism.
• You will dismantle traditional marketing playbooks and construct new formats that feel native to the social web.
• We do not operate in a category where we are saving lives, so you are empowered to take creative risks where the risk of being boring is higher than the risk of saying something a bit weird.
• You will analyze performance data relentlessly to iterate on content in real-time, ensuring every post maximizes reach and engagement.
• You will collaborate cross-functionally with product, design, and engineering teams to ensure content accurately reflects our customer-first philosophy.
• You are responsible for managing the end-to-end production workflow, from raw idea to published post, with ruthless efficiency.
• You will champion a culture of transparency and learning, sharing insights and failures openly with the Tracksuit Studio team.
• You will push the boat out by experimenting with emerging platforms and formats before they become mainstream.
• You will build genuine relationships with our community, fostering a space where thousands of epic brands feel seen and heard.
• You are the guardian of our brand voice, ensuring consistency while allowing for creative evolution.
• You will utilize cutting-edge tools and platforms to streamline content creation and maximize output without sacrificing quality.
• You are expected to be a self-starter who thrives in a fast-paced, ambiguous environment where ownership is paramount.
• You will contribute to the overall content ecosystem that supports over 1000+ epic brands across USA, Canada, NZ, AU and UK, like David Jones, Tiffany & Co, frank body, Heaps Normal, Go-To-Skincare, Arnotts, MyFitnessPal, Bondi Sands and more.

Requirements

• You will be legally authorized to work in the United States without sponsorship, as we are unable to sponsor visas for this role.
• You must be a full-time employee based in New York, as this role requires consistent presence in our primary operational hub.
• You need to be a bold content creator who is not afraid to challenge the status quo and redefine social media norms.
• You must have the ability to dream in memes and translate those dreams into actionable, shareable content strategies.
• You need to eat internet trends for breakfast, demonstrating a natural fluency in the language of the web.
• You must possess the skill to translate complex ideas into simple, human-led narratives that drive engagement.
• You need to understand that we do not operate in a category where we are saving lives, and you must be comfortable with the inherent risk of being boring.
• You must be willing to push the boat out and experiment with unconventional ideas that challenge industry assumptions.

Practical notes

Note: You will use go, rust, and spark as part of your technical stack, although the specific application within social content creation may vary.

Note: We are a pet-friendly in principle and practice environment, with the occasional four-legged visitor adding to the charm, not the chaos.

Note: As one of Australasia's fastest growing startups, we offer an epic Tracksuit which reflect our vibe. We are built for speed and comfort and we're practical and ready for anything.

Note: You will receive a $1000 personal L&D budget for each Trackstar, plus additional growth opportunities including mentorships, speaking engagements, and travel.

Note: We operate with flexible working arrangements, balancing office-first policies in New York, London, Sydney, and Auckland with day-to-day flexibility and a balanced approach to WFH/in-office work.

Note: Compensation is reviewed twice annually to ensure radical transparency and fairness across the entire team.

Note: You will have access to progressive health and wellness benefits, including an annual wellness bonus, access to a premium EAP platform, 401k, and 6 weeks of paid annual leave.

Note: Generous parental benefits include 12 weeks' paid parental leave for either caregiver, additional sick leave for IVF, and a gradual return to work.

Note: Employee Share Option Program (ESOP) is available so that everyone on the team has a share in Tracksuit's success.

Note: Most importantly, when you join you'll receive an epic Tracksuit which reflects our company vibe. We are built for speed and comfort and we're practical and ready for anything.