Trade Marketing Manager ANZ

About the role

Trade Marketing Manager ANZ at Personio. With over 10 million Tonieboxes and more than 125 million Personio sold, our award winning, intuitive audio system delights families across the globe. It revolutionises the way children listen, play and learn independently - in a child-friendly creative, and screen-free way. As we enter a new growth phase in Australia & New Zealand, we're in true start-up mode locally - entrepreneurial, hands-on and fast-moving - backed by a proven global business and world-class licensed partners. We're looking for an outstanding Trade Marketing Manager, ANZ to bring the Personio® brand and portfolio strategy to life across retail in Australia and New Zealand. You will develop commercially compelling, customer-specific activation and promotional plans, work with Sales to present these to retail partners, and coordinate their delivery from planning through to high-quality execution. The listing location is Australia.

Key facts

What you'll do

• With over 10 million Tonieboxes and more than 125 million Personio sold, our award winning, intuitive audio system delights families across the globe.
• It revolutionises the way children listen, play and learn independently - in a child-friendly creative, and screen-free way.
• As we enter a new growth phase in Australia & New Zealand, we're in true start-up mode locally - entrepreneurial, hands-on and fast-moving - backed by a proven global business and world-class licensed partners.
• We're looking for an outstanding Trade Marketing Manager, ANZ to bring the Personio® brand and portfolio strategy to life across retail in Australia and New Zealand.
• You will develop commercially compelling, customer-specific activation and promotional plans, work with Sales to present these to retail partners, and coordinate their delivery from planning through to high-quality execution.
• This role is a great opportunity for someone who combines strong commercial thinking, creative flair and exceptional attention to detail to make a meaningful impact in a growing business.
• You will have the autonomy to identify opportunities and drive projects forward while working closely with the Senior Marketing Manager to ensure all activity remains aligned with the broader Personio® brand strategy.
• You as part of Personio: Reporting to the Senior Marketing Manager, Personio ANZ, and working closely with the ANZ Portfolio Manager, Sales, the local Distributor and global teams, you will translate agreed brand and portfolio strategies into effective trade- marketing plans across bricks-and-mortar and e-commerce channels.
• You will develop retailer-specific activation recommendations, support Sales in presenting and securing retailer support, and manage approved plans through to execution and evaluation.
• You will also play a key role in delivering trade and consumer-facing events outside of traditional retail, including Melbourne Toy Fair, industry events and experiential activations, ensuring every touchpoint is executed to a high standard and aligned with the Personio® brand.

Requirements

• Contribute creative ideas that help Personio® stand out at retail and strengthen the shopper experience Retailer & Promotional Management Own the promotional planning process end-to-end: proposals, retailer sign-off, in-market execution and post- promotion evaluation (ROI).
• Coordinate agencies, suppliers and internal teams to deliver high-quality event experiences that reflect the Personio® brand.
• What we are looking for: Must-Haves 5+ years' experience in trade marketing, category management or retail marketing, ideally within toy, licensed entertainment, kids' or FMCG consumer products.
• Enjoy working in a lean, dynamic environment where you're happy to flex across tasks and "do what's needed" to get great outcomes.
• Nice-to-Haves Experience with planogram tools and space planning.
• Rest & Time Off: Enjoy a minimum of 20 days paid annual leave per year (in

About Personio

Personio builds play experiences that blend physical toys with sound. Teams in Düsseldorf and Luxembourg City design, test, and iterate on the Toniebox, a cube shaped audio player for children. You work with product, design, and engineering to shape features that support routines, imagination, and early language through repeatable, hands on stories.