Strategic Cuisines Account Executive, Spanish

About the role

This position is a bilingual field sales role dedicated to expanding Toast's footprint within Spanish cuisine restaurants across the supported territory. The Strategic Cuisines Account Executive will operate from a personal home office based in the Bakersfield, California area or demonstrate willingness to relocate there permanently. In this capacity, the hire owns the end-to-end sales cycle using a consultative sales methodology to convert inbound demand and generate high quality referrals. Success is defined by the ability to build trusted relationships with restaurateurs and deliver a high quality, language inclusive experience that feels native regardless of the customer's preferred tongue. The hire will identify operational gaps and demonstrate how Toast's end-to-end platform directly improves efficiency, reduces friction, and supports growth for these specific restaurants. A core responsibility involves driving new customer growth through a disciplined mix of discovery calls, product demonstrations, and confident contract closing in the customer's preferred language. The role requires balancing nuanced cultural communication with data driven sales practices to ensure the solution resonates deeply with the target market. Ultimately, the hire acts as the primary point of contact, guiding restaurant owners from initial curiosity to long term platform adoption and expansion.

Key facts

Location: USA

Customer

engagement: Daily communication with Spanish speaking restaurant owners and staff; internal collaboration primarily in English

Compensation structure: Base salary plus uncapped commission

What you'll do

Following up on marketing qualified leads within the supported geographic territory assigned to this strategic cuisine vertical.

Conducting discovery calls and product demonstrations in the customer's preferred language to uncover operational needs, pain points, and growth opportunities.

Creating and reviewing quotes and contracts in the customer's preferred language while maintaining strict internal alignment with finance and legal teams.

Partnering with the onboarding team to ensure smooth restaurant activation and success after contract execution, acting as a bridge between technical and customer facing functions.

Analyzing the competitive landscape to understand strengths, weaknesses, and relative benefits, and using these insights to refine Toast positioning in the Spanish cuisine segment.

Using Spanish language skills to communicate with customers and prospects in their preferred language, while leveraging English for Toast internal communications and cross team coordination.

Conducting calls and internal strategy discussions primarily in English to maintain consistency and alignment across Toast sales and support organizations.

Participating in the job application and interview process conducted primarily in English, with the clear understanding that Toast does not sponsor work visas for this role.

Closing deals by guiding restaurant owners through contracts and activation steps, ensuring a seamless transition from prospect to active Toast customer.

Owning the full sales pipeline within the territory, including forecasting, pipeline management, and accurate reporting to support company objectives.

Educating restaurant stakeholders on Toast product features, benefits, and value propositions tailored specifically to the needs of Spanish cuisine establishments.

Collaborating with marketing and product teams to provide feedback from the field, helping shape campaigns and features that better serve the target audience.

Maintaining meticulous records of all customer interactions in Salesforce to ensure visibility, accountability, and continuity in the sales process.

Serving as a strategic advisor to restaurant owners, helping them optimize operations and elevate their guest experience through data driven insights from the platform.

Requirements

Fluency in both oral and written English and Spanish is mandatory for this role, as all customer facing interactions occur in these languages.

Prior sales experience is preferred, with a proven track record of exceeding quotas in a B2B environment.

Ability to perform effectively in a fast-paced, dynamic environment that demands adaptability and quick decision making.

An entrepreneurial mindset combined with a feedback driven approach to improvement, actively seeking coaching and implementing changes to enhance performance.

Strong written and verbal communication skills that enable clear, professional, and empathetic engagement with a diverse set of restaurant owners.

Self discipline to manage a remote work arrangement, maintain a structured daily routine, and meet all performance metrics without direct supervision.

Commitment to adhering strictly to Toast sales processes, including timely Salesforce documentation, follow up discipline, and collaboration with internal stakeholders.

Willingness to relocate to the Bakersfield area if not currently residing there, as this is essential for successful execution of the role.

Capacity to balance independent work with cross functional collaboration, ensuring alignment with company goals and team objectives.

Nice to have

Previous experience in restaurant operations, including roles such as owner, manager, or front of house staff, providing practical insight into dining service challenges.

Familiarity with Salesforce for tracking sales activities, reporting metrics, and maintaining accurate opportunity records.

Completion of Sandler Sales Training or a similar structured sales methodology course, demonstrating a commitment to professional selling skills.

Practical notes

Duty Order

This role reports to the designated sales leadership within the specified territory. Account execution requires consistent adherence to Toast sales processes, including documentation in Salesforce, timely follow up, and collaboration with cross functional partners. Successful candidates must be willing to relocate to the Bakersfield area if not currently residing there.

About the company

Toast is driven by building the platform that helps merchants adapt, take control, and get back to what they do best: building the businesses they love. Who We Are The AI Marketing Agent team is responsible for helping merchants grow their business via AI powered, full stack marketing tactics.