Head of Brand / Brand Lead

About the role

In this pivotal position, you will be responsible for shaping the public perception of Thndr, influencing its identity and communication strategies. Your leadership will drive brand strategy, messaging, social media engagement, and public relations, ensuring a cohesive voice across all external platforms. The primary objective is to position Thndr as a premier financial institution and the go-to investment platform for a new generation of investors.

Key facts

What you'll do

• Formulate brand positioning and perception objectives, crafting audience narratives that transition Thndr from a mere investment application to a holistic financial ecosystem.
• Develop comprehensive messaging frameworks for product launches and marketing campaigns, transforming complex financial concepts into relatable and engaging stories.
• Supervise Thndr's social media strategy, establishing content themes, launch plans, and maintaining high standards for daily content output.
• Oversee public and media relations efforts, including devising press strategies, managing executive communications, and coordinating interviews and podcasts to ensure a consistent narrative in external communications.
• Provide strategic guidance for major campaigns and announcements, delivering insightful briefs and audience analysis to inform brand initiatives.
• Work closely with the Creative Studio, offering detailed briefs and constructive feedback to ensure creative outputs align with brand and business goals.
• Maintain consistent communication across various departments, including Product, Growth, Creative Studio, Learn Content, and leadership, especially during significant company events.
• Lead initiatives that enhance brand visibility and engagement, leveraging innovative approaches to connect with target audiences.
• Analyze market trends and consumer insights to refine brand strategies and ensure relevance in a competitive landscape.
• Foster a collaborative environment that encourages creativity and innovation within the brand and marketing teams.
• Monitor and report on brand performance metrics, using data to inform strategic adjustments and improvements.

Requirements

• A minimum of 10 years of experience in brand strategy, communications, social media, content creation, or integrated marketing.
• Proven background in the fintech, financial services, or consumer platform sectors.
• Strong track record of developing brand narratives, messaging frameworks, and effective campaign strategies.
• Experience managing social media or content initiatives from a brand-centric viewpoint.
• Exceptional writing, editing, and storytelling skills, with the ability to craft compelling narratives.
• Proficiency in simplifying complex products into clear and engaging communications.
• Strong creative judgment, with the capability to provide insightful feedback on various creative projects.
• Experience collaborating with cross-functional teams, including growth, product, creative, PR, and leadership.
• Ability to blend strategic thinking with hands-on execution, demonstrating a high level of ownership and meticulous attention to detail.
• Bilingual proficiency in Arabic and English, with a deep understanding of local market dynamics.

Nice to have

• Experience in developing and executing integrated marketing campaigns that drive brand awareness and engagement.
• Familiarity with digital marketing tools and analytics platforms to measure campaign effectiveness.
• Previous experience in a startup or high-growth environment, adapting quickly to changing circumstances.
• Knowledge of consumer behavior trends in the financial services sector.
• Strong networking skills with established relationships in media and public relations.

Skills & tools

• Brand strategy development
• Messaging and narrative crafting
• Social media management and strategy
• Public relations and media engagement
• Campaign strategy and execution
• Creative direction and oversight
• Cross-functional collaboration and communication

Practical notes

This position operates in a hybrid work environment, allowing for a blend of in-office and remote work. The specific title - either "Head of Brand" or "Brand Lead" - will be finalized during the hiring process based on the candidate's qualifications and suitability for the role. Candidates should be prepared to demonstrate their experience and vision for the brand during interviews.

About the company

Thndr was founded on a bold dream to democratize access to investing through smart tech and human-centric design. This is simply our way of saying we give anyone with a smartphone the simple and easy access they need to preserve and grow their wealth.