Influencer Strategy Director

About the role

AntiSocial, a social-first digital marketing agency powered by people who love to create, is part of the Thinkingbox family. Our work spans industries and disciplines, from conceptual campaigns and strategic media plans to creator partnerships, influencer strategies, and content production for leading brands around the world. AntiSocial is looking to hire an Influencer Strategy Director to define and lead influencer and creator strategies across a portfolio of client accounts. This role blends cultural intelligence, strategic thinking, and platform expertise to develop creator programs that build meaningful audience connections and drive measurable impact. You will serve as the strategic lead for influencer initiatives, partnering closely with Social, Creative, Account, and Production teams to shape influencer-led campaigns from initial strategy and ideation through execution, optimization, and reporting. You will bring a strong understanding of creator ecosystems, emerging trends, and audience behavior to develop innovative approaches that elevate brands in culture.

Key facts

What you'll do

1) Define and lead comprehensive influencer strategies across a diverse portfolio of client accounts consistently.

2) Blend cultural intelligence with strategic thinking to develop innovative creator programs for global brands.

3) Partner closely with Social, Creative, Account, and Production teams to shape impactful campaigns together.

4) Shape influencer-led initiatives from initial ideation through execution, optimization, and final detailed reporting phases.

5) Develop creator programs that build meaningful audience connections for leading global brands worldwide.

6) Drive measurable impact through carefully crafted influencer strategies and ongoing partnership management efforts.

7) Bring a strong understanding of creator ecosystems to elevate brand presence in modern culture.

8) Analyze emerging trends and audience behavior to inform strategic approaches and actionable recommendations.

9) Optimize ongoing influencer campaigns to ensure maximum performance, engagement, and overall reach across platforms.

10) Elevate brands in culture by developing innovative approaches to creator partnerships and collaborative work.

11) Manage the strategic lead for influencer initiatives ensuring alignment with client business goals always.

12) Oversee the full lifecycle of creator collaborations from concept development to post-campaign analysis thoroughly.

13) Collaborate with internal stakeholders to identify new creator opportunities and emerging platform features.

14) Ensure all influencer strategies align with broader marketing objectives and brand safety standards.

Requirements

1) Demonstrate a strong understanding of creator ecosystems and current emerging social media trends today.

2) Possess excellent strategic thinking skills to develop innovative approaches for brand elevation consistently.

3) Have a proven track record of leading influencer initiatives across multiple diverse client accounts.

4) Bring deep platform expertise and comprehensive knowledge of audience behavior across various digital channels.

5) Show strong collaboration abilities to partner effectively with Social, Creative, Account, and Production teams.

6) Exhibit cultural intelligence to develop creator programs that build meaningful and lasting audience connections.

7) Communicate effectively to shape influencer-led campaigns from initial strategy through final detailed reporting stages.

8) Deliver measurable impact by driving tangible results through carefully executed influencer partnership strategies regularly.

9) Maintain a high level of cultural awareness to ensure campaigns resonate with diverse audiences.

10) Apply strategic thinking to balance creative vision with practical business objectives for every client.

11) Navigate the fast-paced digital landscape while maintaining focus on long-term brand building goals.

Nice to have

1) Experience working within a social-first digital marketing agency environment like AntiSocial is highly valued.

2) Familiarity with the Thinkingbox family of companies and their , collaborative culture is helpful.

3) Background in conceptual campaigns and strategic media planning for diverse global brands is a plus.

4) Knowledge of content production workflows for leading global brands around the world is beneficial.

5) Prior experience managing office dogs or participating in monthly team events shows cultural fit.

6) Understanding of both creative and account management perspectives helps bridge gaps across departments effectively.

Skills & tools

1) Cultural intelligence for understanding creator ecosystems and interpreting complex audience behavior patterns accurately.

2) Strategic thinking to develop innovative influencer programs and execute comprehensive campaign roadmaps effectively.

3) Platform expertise across major social channels and emerging creator spaces to maximize reach.

4) Campaign optimization techniques to drive measurable impact, engagement, and tangible business results continuously.

5) Collaboration skills for partnering seamlessly with Social, Creative, Account, and Production teams daily.

6) Reporting capabilities to analyze influencer performance metrics and share actionable insights with stakeholders.

7) Communication skills to present strategic recommendations clearly and persuasively to both clients and teams.

8) Project management abilities to juggle multiple client accounts and maintain strict deadlines without fail.

Practical notes

1) This role is based in Toronto and operates on a full-time schedule every week.

2) The position requires close collaboration with the Social, Creative, Account, and Production teams daily.

3) You will work within the AntiSocial agency as part of the broader Thinkingbox family structure.

4) The work environment is , inclusive, and fun with monthly office events and friendly dogs.

5) Candidates should expect to engage in regular brainstorming sessions and cross-functional team meetings often.

6) The agency keeps its work environment through collaboration, creativity, and connection among all staff.