Head of Ecommerce - THG Nutrition | Myprotein

About the role

We are seeking a highly motivated and commercially driven Head of Ecommerce to lead the online trading strategy and growth initiatives for Myprotein UK. This key leadership role involves developing and executing strategies to increase online revenue, improve customer experience, and optimize the performance of ecommerce platforms. The successful candidate will be responsible for managing digital trading operations, identifying new growth opportunities, and ensuring that the online channels deliver sustainable and scalable growth. Based in Manchester, UK, this on-site position requires a strategic thinker with a strong background in ecommerce management, digital marketing, and team leadership. The role offers an exciting opportunity to shape the future of Myprotein's online presence and contribute to the company's overall success in the health and nutrition retail sector.

Key facts

What you'll do

• Develop and implement a comprehensive ecommerce strategy for the UK market, ensuring alignment with the overall business goals and growth targets.
• Take ownership of online revenue streams and key performance indicators across all digital sales channels, including website, app, and other direct-to-consumer platforms.
• Drive revenue growth by identifying new opportunities, optimizing existing channels, and executing promotional campaigns.
• Lead the planning and execution of trading calendars, including seasonal campaigns, product launches, and promotional events to maximize sales and customer engagement.
• Oversee daily online trading operations, ensuring website performance, product availability, and promotional activities are effectively managed.
• Improve website conversion rates through A/B testing, user experience enhancements, and website design improvements.
• Ensure a seamless and engaging customer journey from product discovery through to checkout, reducing friction points and enhancing usability.
• Optimize website speed, mobile responsiveness, and overall performance to provide a best-in-class digital shopping experience.
• Develop and implement strategies to reduce shopping cart abandonment rates and increase checkout conversion.
• Analyze customer behavior, purchase patterns, and website analytics to identify areas for improvement and implement data-driven solutions.
• Collaborate closely with marketing teams to maximize traffic, improve digital acquisition, and increase conversion rates through targeted campaigns.
• Manage digital merchandising strategies across product categories to ensure optimal presentation and product placement.
• Monitor ecommerce performance metrics regularly, generate detailed reports, and translate insights into actionable strategies for continuous improvement.
• Lead, develop, and motivate a high-performing ecommerce and digital merchandising team, fostering a culture of innovation and excellence.
• Build strong relationships with cross-functional teams including marketing, IT, supply chain, and product development to ensure cohesive execution of ecommerce initiatives.
• Work with technical teams to enhance platform stability, performance, and new feature development, ensuring the ecommerce platform remains competitive and reliable.
• Stay informed about industry trends, emerging technologies, and best practices to keep the ecommerce operation at the forefront of digital retail.
• Ensure compliance with all relevant regulations, including data protection and consumer rights, and maintain high standards of website security and privacy.
• Support the company's ITAR compliance requirements and ensure all ecommerce activities adhere to relevant legal standards.

Requirements

• A minimum of 8 years experience in ecommerce, digital trading, or online retail leadership roles, with a proven track record of scaling direct-to-consumer ecommerce businesses.
• Demonstrable success in managing significant online revenue targets and delivering measurable growth.
• Strong commercial understanding of ecommerce metrics, online marketing channels, and digital sales strategies.
• Experience working with ecommerce platforms such as Shopify, Salesforce Commerce Cloud, or Magento.
• Proven ability to lead cross-functional teams and manage multiple stakeholders effectively.
• Expertise in conversion rate optimization, web analytics, and performance marketing.
• Advanced skills in data analysis, with proficiency in tools like Google Analytics, Tableau, or similar reporting platforms.
• Excellent communication and leadership skills, with the ability to influence and motivate teams and stakeholders.
• Strong problem-solving skills and a strategic mindset to identify opportunities and implement innovative solutions.
• Ability to work in a fast-paced environment, managing multiple priorities and deadlines.
• Knowledge of the health and nutrition retail sector is advantageous but not essential.

Nice to have

• Experience with personalization tools and AI solutions for ecommerce.
• Knowledge of international ecommerce markets and cross-border trading.
• Familiarity with the latest ecommerce trends, including mobile commerce, social commerce, and emerging digital channels.

Skills & tools

• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Proficiency in ecommerce platforms and digital merchandising tools.
• Expertise in conversion optimization techniques and web analytics.
• Experience with performance marketing channels such as paid search, social media advertising, and email marketing.
• Ability to manage and develop high-performing teams in a dynamic environment.
• Familiarity with website performance tools and optimization techniques.

Practical notes

Candidates must be eligible to work in the UK. The application review process will be completed within approximately 14 days, and candidates may be asked to undergo pre-employment checks. The role requires on-site presence at the Manchester office, and candidates should be prepared to work in a collaborative, fast-paced environment focused on achieving strategic ecommerce goals.