Brand Strategist - THG Nutrition | Myprotein

About the role

THG is a global e-commerce group headquartered in the United Kingdom, and the Brand Strategist for THG Nutrition and Myprotein will play a central role in shaping how these brands are perceived in the marketplace. This position sits within the nutrition division and focuses on developing long-term brand direction, positioning, and messaging that resonates with health-conscious consumers across multiple markets. The strategist will work closely with cross-functional teams to ensure brand consistency across all customer touchpoints and marketing channels. The role demands a blend of analytical thinking and creative storytelling to drive brand growth and customer loyalty, and as part of a fast-growing company, the Brand Strategist will contribute to building one of the most recognized sports nutrition brands in the world.

Key facts

What you'll do

Define and maintain the brand positioning framework for THG Nutrition and Myprotein across all markets and regions.

Develop strategic brand plans that align with business objectives and are grounded in consumer insights and market data.

Collaborate with marketing, product, and retail teams to ensure cohesive brand expression across all channels and campaigns.

Conduct thorough market and competitor analysis to identify opportunities for brand differentiation and growth.

Create comprehensive brand guidelines and messaging frameworks for internal teams and external agency partners.

Monitor brand performance metrics and recommend strategic adjustments based on quantitative data and qualitative feedback.

Lead brand storytelling initiatives that connect Myprotein product benefits directly to the needs and aspirations of consumers.

Support the launch of new products by developing brand narratives, positioning statements, and go-to-market strategies.

Manage relationships with external agencies and creative partners to ensure all outputs meet brand standards and guidelines.

Present brand strategy recommendations to senior leadership and cross-functional partners with clear rationale and evidence.

Evaluate emerging consumer trends and translate insights into actionable brand direction and strategic priorities.

Ensure all brand communications, both digital and traditional, reflect the core values and personality of THG Nutrition and Myprotein.

Requirements

Proven experience in brand strategy, brand management, or a related marketing discipline with a track record of success.

Strong understanding of the health, nutrition, and sports supplementation market landscape and consumer behavior within this space.

Ability to translate complex consumer insights and data into clear, actionable strategic recommendations for diverse stakeholders.

Excellent written and verbal communication skills with demonstrated experience presenting brand strategies to senior leadership and teams.

Experience working with cross-functional teams across multiple departments including marketing, product, retail, and creative.

Demonstrated ability to manage multiple brand projects simultaneously while maintaining attention to detail and meeting deadlines.

Proficiency in using brand management tools, marketing analytics platforms, and project management software on a regular basis.

A degree in marketing, business, communications, or a related field is required, with additional qualifications being advantageous.

Nice to have

Experience working within the e-commerce or direct-to-consumer retail sector with a focus on brand building.

Familiarity with Myprotein or THG Nutrition product ranges and the specific needs of their target audiences.

Knowledge of international brand management and multi-market strategy development across different geographic regions.

Background in sports nutrition or wellness industries with a demonstrated consumer-first mindset and approach.

Understanding of digital marketing channels and their role in supporting broader brand strategy and awareness goals.

Skills & tools

Brand positioning and messaging frameworks for multi-channel marketing campaigns and initiatives.

Market research and consumer insight analysis techniques for informing strategic brand decisions.

Marketing analytics, reporting, and performance measurement tools for tracking brand health over time.

Cross-functional collaboration and stakeholder management skills across global and regional teams.

Creative brief development and agency management experience to deliver consistent brand outputs.

Competitive landscape assessment and brand benchmarking methods for ongoing strategic refinement.

Data-driven decision making and strategic planning capabilities grounded in consumer and market data.

Practical notes

This role is based in Manchester, United Kingdom, and requires on-site presence at the THG offices on a regular basis.

The working arrangement is full-time with standard business hours, though some flexibility in scheduling may be available.

Candidates should be prepared to collaborate with global teams across different time zones and geographic regions.

The hiring process may include multiple interview rounds with both hiring managers and senior leadership stakeholders.

Applicants are encouraged to submit a portfolio or examples of previous brand strategy work as part of their application.