Senior Events Manager - THG Nutrition | Myprotein

About the role

We are seeking a highly experienced Senior Events Manager to join our dynamic Brand Marketing team at Myprotein, the leading online sports nutrition brand. In this pivotal role, you will be responsible for developing and executing the overall events strategy, managing a diverse calendar of events from initial planning through to successful execution. You will oversee the entire lifecycle of each event, ensuring they align with brand objectives and deliver maximum impact. As a senior leader within the team, you will lead, mentor, and develop a team of event professionals, setting high standards for brand activations and ensuring seamless coordination across all stakeholders. This role requires a strategic thinker with excellent project management skills, capable of handling multiple high-profile events simultaneously while maintaining attention to detail and delivering results that enhance brand visibility and engagement.

Key facts

What you'll do

• Take ownership of the events strategy, including planning, execution, and post-event analysis, ensuring alignment with overall marketing and brand objectives.
• Develop and maintain a comprehensive events calendar, scheduling a variety of activations, including flagship, B2B, influencer, and consumer events.
• Lead, mentor, and develop the events team, fostering a collaborative environment that encourages innovation and high performance.
• Manage all aspects of event budgets, including forecasting, cost control, and financial reporting, ensuring optimal allocation of resources.
• Build and maintain strong relationships with senior stakeholders within the company to ensure events support broader business goals.
• Negotiate with suppliers, vendors, venues, and external partners to secure the best possible terms and services for each event.
• Oversee the creative development of event concepts, branding, and materials, ensuring they reflect the brand identity and resonate with target audiences.
• Coordinate logistics, including venue selection, transportation, accommodation, permits, and health and safety compliance, to guarantee smooth event operations.
• Provide on-site leadership during events, managing teams, troubleshooting issues, and ensuring a high standard of execution.
• Collaborate closely with the influencer marketing team to coordinate influencer activations and partnerships, maximizing reach and engagement.
• Implement risk management strategies, including contingency planning and safety protocols, to mitigate potential issues during events.
• Conduct post-event evaluations, analyzing key metrics such as ROI, attendance, engagement levels, and media coverage, then sharing insights and recommendations for future improvements.
• Maintain up-to-date knowledge of industry trends, competitor activities, and emerging technologies to keep events innovative and relevant.
• Ensure all events comply with legal, health, safety, and permit requirements, maintaining the company's standards and reputation.
• Support internal teams with event-related content, branding, and promotional activities to maximize visibility and engagement.
• Manage relationships with external agencies, freelancers, and partners to support event delivery and creative execution.
• Prepare detailed reports and presentations for senior management, highlighting successes, challenges, and strategic recommendations.
• Foster a culture of continuous improvement by reviewing past events, gathering feedback, and implementing best practices.
• Represent the company at industry events and conferences to stay connected with the wider events and marketing community.

Requirements

• A minimum of 5 years of experience in event management, with a proven track record in senior or leadership roles within brand marketing, retail, or corporate environments.
• Extensive experience in planning and executing large-scale, influencer-driven events from concept to completion.
• Strong project management skills, with the ability to juggle multiple events simultaneously while maintaining high standards.
• Demonstrated ability to lead, motivate, and develop teams or external agencies, fostering a collaborative and results-oriented environment.
• Excellent relationship management skills, capable of engaging with senior stakeholders, vendors, and external partners effectively.
• Proven experience in managing budgets, negotiating contracts, and securing cost-effective solutions without compromising quality.
• Strategic thinking skills to align events with broader marketing and brand strategies.
• Ability to manage risks, ensure compliance, and handle unforeseen issues during event execution.
• Strong communication skills, both written and verbal, to effectively present ideas, reports, and proposals.
• Proficiency in project management tools and event coordination platforms (specific tools not listed in source).
• A proactive, detail-oriented approach with a passion for delivering memorable brand experiences.

Nice to have

• Experience working in fast-paced, high-pressure environments, demonstrating resilience and adaptability.
• A good understanding of current industry trends, emerging technologies, and innovative event concepts.
• Ability to represent the brand confidently at public events and in media interactions.
• Previous experience working within the sports nutrition or health & wellness sectors is advantageous.
• Knowledge of sustainability practices and how to incorporate eco-friendly initiatives into event planning.

Skills & tools

• Leadership and team management.
• Negotiation and budget management.
• Project management and event coordination.
• Strategic planning and creative thinking.
• Relationship building and stakeholder engagement.
• Risk assessment and compliance management.
• Excellent communication skills.

Practical notes

This position is based at our Manchester office, and candidates should be willing to work on-site five days a week. The role involves frequent on-site presence during event days and preparation phases. THG is a Disability Confident Committed employer and actively encourages applicants from diverse backgrounds to apply. We are committed to providing equal opportunities and fostering an inclusive environment. We aim to respond to all applications within 14 days. If you have not heard from us within this period, please contact our Talent team for updates. Candidates should be prepared to demonstrate their experience and strategic thinking during the interview process.