WTOL 11 Local Sales Manager

About the role

This position leads daily revenue generation for a Toledo television station, emphasizing digital, CTV, and streaming sales. Leaders coach a team to execute a digital-first strategy with strong accountability to business targets. The role focuses on developing and maintaining strong client relationships through consistent engagement.

Sales roles connect a company's product with the customers who need it. Representatives research accounts, run demos, handle objections, and close deals. The work is quota driven and moves quickly. Strong sellers combine listening skills with product knowledge and steady follow through. Sales roles reward consistent activity and honest qualification of deals. Most companies use a defined sales process, and reps are trained on it before being left on their own.

Key facts

What you'll do

Digital-first selling behavior shapes all proposals and client strategies to align with market demands. Account Executives gain coaching on prospecting, discovery, and integrated selling to strengthen their performance. Weekly pipeline reviews guide performance conversations and enable timely adjustments. Client meetings include participation to support closing outcomes and strategic alignment with goals. Consistent engagement and follow-through build and maintain strong client relationships over time. A high-performance, accountable sales culture develops through coaching and clear expectations for results.

Requirements

The posting states a minimum of 7 years of experience.

Five to seven years of media sales experience provides the foundational knowledge for this role. Proven success as a seller or emerging leader demonstrates the required performance level and growth potential. Experience selling or supporting digital, CTV, or streaming solutions is essential for addressing client needs. The ability to drive activity and maintain accountability motivates the team toward shared objectives. Communication and coaching skills enable effective leadership, development, and cross-functional alignment. Comfort in a fast-paced, performance-driven environment sustains the required pace and adaptability. A desire to grow into senior leadership roles guides long-term career progression within the organization.

Practical notes

This position operates under specific labor agreements that may affect benefits and employment terms. Work authorization must be valid for employment in the United States. to ensure full compliance.

Typical interview steps

Sales hiring often includes a role play, a discovery call simulation, and a presentation. Candidates may be asked to pitch a product to a panel or handle a tough objection. Behavioral questions focus on past quota attainment and deal history. Energy and preparation matter. Interviewers often simulate the job in the interview itself, so be ready to run a short discovery call or demo. Practicing your own sales pitch out loud helps.

Good to know

Local media sales roles often focus on connecting with community businesses and understanding local market needs. Digital and streaming platforms are central to modern sales strategies and buyer expectations in this field. Coaching and pipeline reviews are common methods for developing sales teams and improving win rates. Clear communication skills help align cross-functional partners and clarify value propositions. Performance-driven environments require comfort with metrics, regular feedback, and data-informed decision-making.

Questions to ask

Good questions to ask the employer in the interview: what does success look like in the first six months, how is the team structured, what is the current biggest challenge, and how are decisions made. Asking about growth paths and the review process is also well received. Employers expect questions, and good ones show preparation.

Career growth

Sales careers can move from SDR or associate to account executive, senior AE, manager, and director roles. Some sellers move into partnerships, account management, or revenue operations. Compensation typically mixes a base with commission tied to results. High performers in sales typically move into larger accounts, team leadership, or sales operations. Quota history and references carry the most weight in promotion.