Radio -Digital Sales Assistant
Job description
About the role
The serves as a critical support pillar for the Columbus radio operation, ensuring that client campaigns are executed with precision and commercial schedules remain accurate. This position delivers essential administrative and sales support to account executives and sales management, enabling the team to operate efficiently. The hire will own the meticulous maintenance of campaign performance data, translating complex metrics into clear reports that inform strategic decisions. You will own the end-to-end integrity of the commercial scheduling process, monitoring placements proactively to guarantee client commitments are met without error. This role owns the facilitation of seamless communication between internal departments and external clients, acting as a liaison to prevent misunderstandings and resolve issues swiftly. You will own the coordination of orders and documentation within the traffic and billing system, ensuring all records reflect the agreed-upon terms accurately. The position requires a proactive approach to identifying and processing make-goods, addressing discrepancies to maintain trust and operational continuity. Success in this role is defined by the consistent execution of sales presentations, proposals, and recap reports that clarify value and drive campaign optimization.
Key facts
What you'll do
Conduct in-depth analysis of sales presentations, proposals, and recap reports to clarify campaign performance and provide actionable insights to account executives.
Enter and maintain all orders meticulously in the traffic and billing system to ensure reliable execution, data integrity, and audit compliance.
Monitor commercial schedules continuously to confirm proper placement and delivery, initiating make-goods processes promptly to address any discrepancies.
Assist in client communications by scheduling meetings, coordinating logistics, and following up on deliverables to maintain momentum and alignment with strategic goals.
Coordinate closely with traffic, promotions, and programming departments to align execution across teams, prevent scheduling conflicts, and ensure regulatory compliance.
Perform comprehensive administrative tasks related to sales activities, including documentation, filing, and data management to support executive decision-making.
Utilize analytical skills to review performance metrics, identify trends, and recommend adjustments that improve campaign effectiveness and client satisfaction.
Provide robust support during the sales cycle by handling administrative queries, preparing materials for meetings, and ensuring all team members have the necessary resources.
Act as the primary point of contact for internal stakeholders regarding schedule integrity, ensuring that all commercial commitments are honored accurately and on time.
Leverage process improvement initiatives to enhance the efficiency of sales support functions, reducing manual errors and accelerating campaign launch timelines.
Support the development and execution of sales strategies by compiling market intelligence and summarizing competitive activities for review by management.
Assist in the preparation of forecasting reports and pipeline analyses to provide visibility into future revenue opportunities and potential risks.
Facilitate the smooth transition of client accounts between team members by maintaining detailed records and ensuring continuity of service.
Contribute to the overall success of the radio operation by participating in cross-functional meetings and sharing feedback that drives collaborative solutions.
Ensure all sales support activities adhere to company policies, industry regulations, and the high standards expected by TEGNA Inc.
Requirements
Previous office, sales support, or administrative experience is required, with media or advertising experience preferred for context to ensure industry relevance.
Strong organizational skills are mandatory to manage multiple projects and deadlines simultaneously without delays or errors in high-pressure environments.
Excellent written and verbal communication skills are necessary for clear information exchange, reducing the risk of misinterpretation and costly mistakes.
Proficiency in Microsoft Office, including Word, Excel, PowerPoint, and Outlook, is required for efficient task completion and professional documentation.
Experience with WideOrbit or similar traffic and billing software is a plus for system accuracy, speed, and adherence to technical workflows.
A positive attitude and a team-oriented, detail-driven approach are expected to consistently meet standards, deadlines, and client expectations.
A degree is stated as a requirement for this role, providing a foundational understanding of business principles and professional communication.
Candidates must be able to demonstrate a history of reliability, accountability, and professionalism in previous administrative or support positions.
The ability to adapt to changing priorities and manage shifting deadlines is essential for success in this dynamic sales support environment.
Practical notes
This role functions within a Columbus radio environment under equal opportunity guidelines.
Certain positions may be covered by a collective bargaining agreement that affects benefits and processes.
for the most current application instructions.
Typical interview steps
Sales hiring often includes a role play, a discovery call simulation, and a presentation.
Candidates may be asked to pitch a product to a panel or handle a tough objection.
Behavioral questions focus on past quota attainment and deal history.
Energy and preparation matter.
Interviewers often simulate the job in the interview itself, so be ready to run a short discovery call or demo.
Practicing your own sales pitch out loud helps.
Good to know
Sales support positions depend on accurate data entry and strict deadline management.
Traffic and billing software tools help manage digital advertising campaigns and schedules.
Effective communication is essential when coordinating information between clients and internal teams.
Questions to ask
Useful questions for the interview: what a typical week looks like, how work is assigned, what tools the team uses, and how feedback works.
Asking how the role has changed recently and what the team wishes it had known when joining is also reasonable.
Questions about the manager's priorities are especially valued.
Career growth
Sales careers can move from SDR or associate to account executive, senior AE, manager, and director roles.
Some sellers move into partnerships, account management, or revenue operations.
Compensation typically mixes a base with commission tied to results.
High performers in sales typically move into larger accounts, team leadership, or sales operations.
Quota history and references carry the most weight in promotion.
About the company
TEGNA Inc. is hiring for Radio -Digital Sales Assistant. WBNS-AM FM Columbus.